Get access to the recording and handout from the Trigger Event webinar - Timing: The Silver Bullet in Sales - that had over 1,400 registrants when you download the preview chapter of the upcoming book “SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS”.
Every single day buyers experience a Trigger Event that turn them into highly motivated buyers who are in the Window of Dissatisfaction.
Trigger Events, that shift buyers from someone who never would have bought from you yesterday into someone who is highly likely to buy from you today, fall into one of three different categories:
- Bad Experience: The buyer has a bad experience with a product/service, with people, or with a provider. For instance, there may have been a product/service change that creates dissatisfaction.
- Change / Transition: The buyer has a change or transition in people, places, or priorities. For instance, there may have been a change in the buyer at an account.
- Awareness: The buyer becomes aware of the need to change for legal, risk-avoidance, or economic reasons. For instance: The person may have a new understanding that buying from someone like you is less risky than continuing to buy the existing solution.
Three ways you can benefit from Trigger Events
- Read our posts related to Trigger Events
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Read the page on how to use a Won Sales Analysis to identify the best Trigger Events for the products/services you sell.
Contact me when you want to learn simple strategies that will help you identify the Trigger Events for what you sell, find out when these Trigger Events happen, and close more sales when they do.
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