Our fundamental belief is that there is a silver bullet in sales – Timing: Getting in front of the right person at EXACTLY the right time.
When you have the right timing the sale almost happens by itself - There are few challenges getting to the customer, understanding their dissatisfaction, presenting a solution, or closing the sale.
You can sell more, sell sooner and sell at a higher price, with your existing people, processes, and infrastructure, simply by shifting when you pursue a sale.
Every day decision makers experience a Trigger Event that turn them, from someone who never would of bought from you yesterday, into someone who is highly likely to become your customer today.
Learn how to Shift your focus, and Shift your tactics so you can capitalize on the Trigger Events that create highly motivated buyers who are 10X more likely to buy.
Trigger Event Selling™ is about mastering the art and the science of timing. It will help you find, close, and keep the best customers - Highly appreciative, loyal, customers who represent 80% of your profits, be less than 20% of your headaches, and are most likely to provide you with the most treasured thing in sales - timely referrals.
Trigger Event Selling™ will help you:
- Leverage one of the most powerful concepts in sales, the Window of Dissatisfaction
- Get to highly motivated buyers, before your competition, by leveraging Trigger Events
- Identify the best Trigger Events for what you sell by conducting a unique form of Won Sales Analysis
- Get called first when buyers experience a Trigger Event by becoming their Emotional Favorite
- Be referred by ‘those in the know’ when Trigger Events happen by leveraging Trigger Event Referrals
- Prevent your competition from being called by mastering First Call Effectiveness
- Overcome the biggest killer of sales by shifting your place on the buyers Credibility Curve
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