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	<title>SHiFT! - TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events &#187; Social Media</title>
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	<link>http://www.shiftselling.com</link>
	<description>OUTSELL YOUR COMPETITION by Harnessing &#039;Trigger Events&#039; to get in front of highly motivated decision makers at EXACTLY the right time</description>
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		<title>And Then There Were Ten</title>
		<link>http://www.shiftselling.com/2010/06/08/and-then-there-were-ten/</link>
		<comments>http://www.shiftselling.com/2010/06/08/and-then-there-were-ten/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 02:52:00 +0000</pubDate>
		<dc:creator>Craig Elias</dc:creator>
				<category><![CDATA[Trigger Events]]></category>
		<category><![CDATA[@CraigElias]]></category>
		<category><![CDATA[Art of Marketing]]></category>
		<category><![CDATA[Berta Gomez]]></category>
		<category><![CDATA[Brand­ing]]></category>
		<category><![CDATA[Chip Heath]]></category>
		<category><![CDATA[Chuck Warnica]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Cre­ativ­ity]]></category>
		<category><![CDATA[Dig­i­tal Mar­ket­ing]]></category>
		<category><![CDATA[Expe­ri­en­tial Mar­ket­ing]]></category>
		<category><![CDATA[Gary Vayn­er­chuk]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Inno­va­tion]]></category>
		<category><![CDATA[Kae Shummoogum]]></category>
		<category><![CDATA[Kashif Choudhry]]></category>
		<category><![CDATA[Ken Robin­son]]></category>
		<category><![CDATA[Max Len­der­man]]></category>
		<category><![CDATA[Mitch Joel]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Nora Bouz]]></category>
		<category><![CDATA[Per­sonal Brand­ing]]></category>
		<category><![CDATA[Per­sua­sion]]></category>
		<category><![CDATA[Sally Hogshead]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strat­egy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Volker Mendritzki]]></category>

		<guid isPermaLink="false">http://www.shiftselling.com/?p=2201</guid>
		<description><![CDATA[Here are the names of the lucky winners of the eight tickets to The Art of Marketing &#8211; coming to Calgary on Monday June 14th: Volker Mendritzki Kashif Choudhry Chuck Warnica Nora Bouz Kae Shummoogum Berta Gomez I took the names of all those who entered and created a random number generator, in Excel, to [...]


Related posts:<ol><li><a href='http://www.shiftselling.com/events/art-of-marketing/' rel='bookmark' title='Permanent Link: Ticket Giveway &#8211; Art of Marketing'>Ticket Giveway &#8211; Art of Marketing</a> <small>I am giving away eight tickets to the The Art...</small></li>
</ol>

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<p><img class="alignright" style="margin-left: 10px; margin-bottom: 10px;" src="http://ShiftSelling.com/files/images/Number10.jpg" alt="" width="98" height="98" />Here are the names of the lucky winners of the eight tickets to <strong><a href="http://www.theartofmarketing.ca/" target="_blank">The Art of Marketing</a></strong> &#8211; coming to Calgary on Monday June 14<sup>th</sup>:</p>
<ul>
<li>Volker Mendritzki</li>
<li>Kashif Choudhry</li>
<li>Chuck Warnica</li>
<li>Nora Bouz</li>
<li>Kae Shummoogum</li>
<li>Berta Gomez</li>
</ul>
<p>I took the names of all those who entered and created a random number generator, in Excel, to come up with the six winners above.</p>
<p>I then created a second random number generator to choose two of the six people from the list above as winners of a pair of tickets. <strong>The winners of  a pair of tickets were Volker Mendritzki and Kae Shummoogum</strong>. Everyone else won a single ticket.</p>
<p>Winners can contact me by phone (+1.403.874.2998), Skype (Craig.Elias), email (Craig.Elias@ShiftSelling.com) or by using the <a href="http://ShiftSelling.com/Contact">contact form</a> found at <a href="http://ShiftSelling.com/Contact">http://ShiftSelling.com/Contact</a></p>
<p>So that&#8217;s eight tickets I&#8217;ve given away but I have one extra pair. Thursday morning I will send out a message via Twitter (CraigElias is my Twitter name) saying that <strong>I have two more tickets to give away</strong> and the first two people to phone my cell phone (+1.403.874.2998) and mention my favorite two words that are in that tweet will win those tickets.</p>
<p>If you don&#8217;t win it&#8217;s well worth the money to attend. <a href="https://www.theartofmarketing.ca/register/step1/promo_code:RD26">Save $50 off the ticket price</a> by registering <a href="https://www.theartofmarketing.ca/register/step1/promo_code:RD26">here</a>,</p>
<p>Here is a list of the speakers and a brief bio on each of them:</p>
<p><strong>Chip Heath — Strat­egy and Communications</strong><br />
Chip Heath is the Thrive Foun­da­tion of Youth Pro­fes­sor of Orga­ni­za­tional Behav­ior in the Grad­u­ate School of Busi­ness at Stan­ford Uni­ver­sity. He is the co-author of the New York Times best­seller book Made to Stick: Why Some Ideas Sur­vive and Oth­ers Die. Chip’s lat­est book, Switch: How to Change Things When Change Is Hard, writ­ten with his brother Dan, was released in Feb­ru­ary 2010 and is already a NY Times and Wall Street Jour­nal best  seller.</p>
<p><strong>Sally Hogshead — Per­sua­sion and Influence</strong><br />
Nine sec­onds. That’s the length of the aver­age atten­tion span today. Just nine sec­onds! Peo­ple become dis­tracted by the next prod­uct, the next ad, the next option. How can you pos­si­bly hold your cus­tomers’ inter­est long enough shape their opin­ion? How can you break through the clut­ter to nail your next sales call, or moti­vate your inter­nal team? For that mat­ter, how can you influ­ence any decisions?</p>
<p><strong>Sir Ken Robin­son — Inno­va­tion and Cre­ativ­ity</strong><br />
Last month I fea­tured Sir Ken’s inspir­ing TED Talk in the blog. Sir Ken Robin­son, PhD is an inter­na­tion­ally rec­og­nized leader in the devel­op­ment of cre­ativ­ity, inno­va­tion and human resources. He has worked with gov­ern­ments in Europe, Asia and the USA, with inter­na­tional agen­cies, For­tune 500 com­pa­nies, and some of the world’s lead­ing cul­tural orga­ni­za­tions. In 1998, he led a national com­mis­sion on cre­ativ­ity, edu­ca­tion and the econ­omy for the UK Gov­ern­ment. ‘All Our Futures: Cre­ativ­ity, Cul­ture and Edu­ca­tion’ (The Robin­son Report) was pub­lished to wide acclaim in 1999.</p>
<p><strong>Mitch Joel — Dig­i­tal Mar­ket­ing and Social Media</strong><br />
When Google wanted to explain online mar­ket­ing to the top brands in the world, they brought Mitch Joel to the Google­plex in Moun­tain View, Cal­i­for­nia. Mar­ket­ing Mag­a­zine dubbed him the “Rock Star of Dig­i­tal Mar­ket­ing” and called him, “one of North America’s lead­ing dig­i­tal vision­ar­ies.” In 2006 he was named one of the most influ­en­tial author­i­ties on Blog Mar­ket­ing in the world. Mitch Joel is Pres­i­dent of Twist Image — Canada’s best Dig­i­tal Mar­ket­ing and Com­mu­ni­ca­tions agency (Mar­ket­ing Magazine).</p>
<p><strong>Gary Vayn­er­chuk — Per­sonal Brand­ing in the New Media Land­scape</strong><br />
Online mar­ket­ing trail­blazer Gary Vayn­er­chuk is a 33-year-old entre­pre­neur whose dual iden­tity as both busi­ness guru and wine guy has made him known as the “Social Media Som­me­lier.” A self-trained wine expert, he rev­o­lu­tion­ized the wine indus­try with his video blog, Wine Library TV (affec­tion­ately known as The Thun­der Show), and grew his fam­ily wine busi­ness from $4 mil­lion to $60 mil­lion in five years. What raised Vaynerchuk’s noto­ri­ety even more than his busi­ness acu­men was his fore­sight com­bined with his pio­neer­ing, multi-faceted approach to per­sonal brand­ing and business.</p>
<p><strong>Max Len­der­man — Brand­ing and Expe­ri­en­tial Mar­ket­ing</strong><br />
Max  Len­der­man is Exec­u­tive Cre­ative Direc­tor at GMR Mar­ket­ing, the largest expe­ri­en­tial mar­ket­ing com­pany in North Amer­ica, where his work has won numer­ous indus­try recog­ni­tions, the lat­est includ­ing the 2009 Effie Award and the 2007, 2008 and 2009 Ex Awards. He pre­vi­ously founded and ran Gear­w­erx Expe­ri­en­tial Mar­ket­ing, Canada’s pre­mière expe­ri­en­tial mar­ket­ing agency, with offices in Mon­tréal and Toronto.</p>
<p>Have an EVENTFUL week!</p>
<p>Craig</p>


<p>Related posts:<ol><li><a href='http://www.shiftselling.com/events/art-of-marketing/' rel='bookmark' title='Permanent Link: Ticket Giveway &#8211; Art of Marketing'>Ticket Giveway &#8211; Art of Marketing</a> <small>I am giving away eight tickets to the The Art...</small></li>
</ol></p>
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		</item>
		<item>
		<title>#1 Way To Sell More Using Social Media</title>
		<link>http://www.shiftselling.com/2010/04/06/number-1-way-to-sell-more-using-social-media/</link>
		<comments>http://www.shiftselling.com/2010/04/06/number-1-way-to-sell-more-using-social-media/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 13:05:16 +0000</pubDate>
		<dc:creator>Craig Elias</dc:creator>
				<category><![CDATA[Top Seven Lists]]></category>
		<category><![CDATA[Top Seven Social Media Tools]]></category>
		<category><![CDATA[Trigger Events]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[Decision Maker]]></category>
		<category><![CDATA[Lead Response]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[Roger Cummings]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Storwize]]></category>
		<category><![CDATA[Study]]></category>
		<category><![CDATA[Tweet Deck]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Vice President]]></category>
		<category><![CDATA[Window of Dissatisfaction]]></category>

		<guid isPermaLink="false">http://www.shiftselling.com/?p=2109</guid>
		<description><![CDATA[This is my last post in a series on the Top Seven Ways to Sell More by Using Social Media. Remember, the person with the most popular answer to my question at the bottom of this blog post wins $1,500 in Trigger Event Selling services The #1 way to sell more by using social media [...]


Related posts:<ol><li><a href='http://www.shiftselling.com/2009/12/01/number-4-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #4 Way To Sell More Using Social Media'>#4 Way To Sell More Using Social Media</a> <small>One of the keys to selling is reaching decision makers...</small></li>
<li><a href='http://www.shiftselling.com/2009/11/02/number-5-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #5 Way to Sell More Using Social Media'>#5 Way to Sell More Using Social Media</a> <small>This post has two items: The continuation of our countdown...</small></li>
<li><a href='http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/' rel='bookmark' title='Permanent Link: #3 Way To Sell More Using Social Media'>#3 Way To Sell More Using Social Media</a> <small>I had to take a hiatus from blogging in order...</small></li>
</ol>

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<p>This is my last post in a series on the <strong><a href="../category/top-seven-social-media-tools/" target="_blank">Top Seven Ways to Sell More by Using Social Media</a></strong>.  Remember, the person with the most popular answer to my question at the  bottom of this blog post <strong>wins $1,500</strong> in Trigger Event  Selling services</p>
<p><strong>The #1 way to sell more by using social media is</strong> to learn of opportunities just after a decision maker has experienced a Trigger Event, that makes them realize what they have is not longer sufficient, but before they <strong><a href="http://www.shiftselling.com/2008/05/27/close-more-sales-by-seeing-differently/" target="_blank">notice</a></strong>, or worse yet call, your competition &#8211; This powerful selling window is called the <strong><a href="http://WindowOfDissatisfaction.com" target="_blank">Window of Dissatisfaction</a></strong>.</p>
<p><a href="http://shiftselling.com/files/images/NewVpOfSalesTweetDeck.png" target="_blank"><img class="alignleft" style="margin-right: 10px;" src="http://shiftselling.com/files/images/NewVpOfSalesTweetDeck.png" alt="" width="243" height="86" /></a>My experience is that the single most powerful Trigger Event is a change in a decision maker at an organization.</p>
<p>You know this scenario. You have an account you want to get into, but the competition is entrenched in the account and no matter how often or how hard you try, you can’t get in. Then, one day, the decision maker at the account changes. Suddenly, resistance disappears and, before you know it, you have yourself a new customer.</p>
<p>The opposite is also quite common. You have a relationship with a decision maker, and that relationship allows you to enjoy the benefits of having the “inside track” on a lot of new projects. Then, one day your reliable contact leaves and you lose the business to someone else!</p>
<p><a href="http://ShiftSelling.com/files/images/LeadToDialCloseRatio.gif" target="_blank"><img class="alignleft" style="margin-right: 10px;" src="http://ShiftSelling.com/files/images/LeadToDialCloseRatio.gif" alt="" width="274" height="125" /></a>Just like <strong><a href="http://www.insidesales.com/research_papers.php" target="_blank">MIT&#8217;s Lead Response Study</a></strong> shows the odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times. The ideal moment to cold call a decision maker is as soon as possible after the Trigger Event has happened and the best solution I have found to learn of these events as soon as possible is TweetDeck.</p>
<p><a href="http://ShiftSelling.com/files/images/NewCfoTwitter.png" target="_blank"><img class="alignright" style="margin-left: 10px;" src="http://ShiftSelling.com/files/images/NewCfoTwitter.png" alt="" width="184" height="106" /></a></p>
<p>Now for all you Twitter fanatics out there, yeah I get that Twitter is the power behind TweetDeck but who has the time to sit around on Twitter waiting for a decent Tweet &#8211; like this one about a new CFO being hired &#8211; to show up.</p>
<p><a href="http://ShiftSelling.com/files/images/TweetDeckLogo.jpg"><img class="alignleft" style="margin-right: 10px;" src="http://ShiftSelling.com/files/images/TweetDeckLogo.jpg" alt="" width="76" height="83" /></a>My preference is to set up a column inside TweetDeck with a search for lets&#8217; say VP of Sales and then every now and again include a filter that allows me to make the search results relevant to my sales targets. In this case finding more customers in Boston.</p>
<p>So this month’s question is<strong> </strong>how else can you use TweetDeck or something similar to harness a change in decision makers to sell more. <strong>Win $1,500</strong> worth of <em>Trigger Event </em>services by submitting either a great example of, or great idea on, how to use TweetDeck or a similar service to sell more. To win the $1,500 prize you must <strong>get the most votes for <a href="http://www.shiftselling.com/2010/04/06/number-1-way-to-sell-more-using-social-media/#respond" target="_self">your answer</a></strong>.</p>
<p>Answers are submitted by <a href="http://www.shiftselling.com/2010/04/06/number-1-way-to-sell-more-using-social-media/#respond">commenting</a> on this blog post. Answers are voted on by clicking on the <img src="http://shiftselling.com/files/images/voting-button.jpg" alt="" width="61" height="22" /> button that appears at the end of each answer/comment.</p>
<p>Winners are announced the last Tuesday of the month – April 27<sup>rh</sup> – so voting ends at Midnight (MST) on Monday April 26<sup>th</sup>.</p>
<p><a href="http://www.shiftselling.com/2010/04/06/number-1-way-to-sell-more-using-social-media/#comments" target="_self">Answers/comments</a> need to be approved – to avoid spam – which typically takes just a few minutes. Contact me by phone (+1.403.874.2998), Skype (Craig.Elias), or <a href="http://shiftselling.com/Contact">this contact form</a>, if you don’t see your comment approved within a few minutes of posting it.</p>
<p>Use the button below<strong> </strong>to Tweet , Stumble!, Digg, and email your friends so you get the most votes, because the voting system I use does not allow you to vote for your own answers.</p>
<p>Good luck &amp; have an <em>eventful </em>week!</p>
<p>Craig</p>
<div id="TixyyLink"><a href="../#ixzz0kHvuz2br"></a></div>


<p>Related posts:<ol><li><a href='http://www.shiftselling.com/2009/12/01/number-4-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #4 Way To Sell More Using Social Media'>#4 Way To Sell More Using Social Media</a> <small>One of the keys to selling is reaching decision makers...</small></li>
<li><a href='http://www.shiftselling.com/2009/11/02/number-5-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #5 Way to Sell More Using Social Media'>#5 Way to Sell More Using Social Media</a> <small>This post has two items: The continuation of our countdown...</small></li>
<li><a href='http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/' rel='bookmark' title='Permanent Link: #3 Way To Sell More Using Social Media'>#3 Way To Sell More Using Social Media</a> <small>I had to take a hiatus from blogging in order...</small></li>
</ol></p>
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		</item>
		<item>
		<title>Four Ways To Sell More Using LinkedIn</title>
		<link>http://www.shiftselling.com/2010/03/30/four-ways-to-sell-more-using-linkedin/</link>
		<comments>http://www.shiftselling.com/2010/03/30/four-ways-to-sell-more-using-linkedin/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 23:18:38 +0000</pubDate>
		<dc:creator>Craig Elias</dc:creator>
				<category><![CDATA[Top Seven Social Media Tools]]></category>
		<category><![CDATA[Trigger Event Marketing]]></category>
		<category><![CDATA[Trigger Events]]></category>
		<category><![CDATA[Jos Willard]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Selective Perception]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.shiftselling.com/?p=2079</guid>
		<description><![CDATA[In my last post, The #2 Way to Sell More by Using Social Media, I shared three ways to sell more by using LinkedIn. Jos Willard added a fourth way and received the most votes for his answer to my question &#8220;How else can you use LinkedIn to create or harness relationships to sell more?&#8221; For [...]


Related posts:<ol><li><a href='http://www.shiftselling.com/2009/09/29/two-ways-to-sell-more-by-using-facebook/' rel='bookmark' title='Permanent Link: Two Ways to Sell More by Using Facebook'>Two Ways to Sell More by Using Facebook</a> <small>In my last post The #7 Way to Sell More...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/17/top-seven-ways-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: Top Seven Ways to Sell More Using Social Media'>Top Seven Ways to Sell More Using Social Media</a> <small>There has been a ton of hype about why everyone...</small></li>
<li><a href='http://www.shiftselling.com/2009/12/01/number-4-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #4 Way To Sell More Using Social Media'>#4 Way To Sell More Using Social Media</a> <small>One of the keys to selling is reaching decision makers...</small></li>
</ol>

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<p>In my last post, <strong><a href="http://www.shiftselling.com/2010/03/02/number-2-way-to-sell-more-using-social-media/" target="_blank">The  #2 Way to Sell More by Using Social Media</a></strong>, I shared three ways to sell more by  using <a href="http://www.linkedin.com/in/CraigElias" target="_blank">LinkedIn</a>. Jos Willard added <a href="http://www.shiftselling.com/2010/03/02/number-2-way-to-sell-more-using-social-media/#comments" target="_blank">a fourth way</a> and received the most votes for his answer to my question &#8220;How else can you use LinkedIn to create or harness relationships to sell more?&#8221; For his efforts<strong> Jos won $2,000</strong> worth of Trigger Event coaching, training, or advice.</p>
<p>For a while now I have been sharing, with my customers, ways to generate leads by using Trigger Events in their marketing efforts &#8211; aka Trigger Event Marketing™. Doing so allows them to harness the <strong><a href="http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/">Selective Perception</a></strong> that is created when people experience the Trigger Events that turn them into highly motivated buyers.</p>
<p><img class="alignleft" style="margin-right: 10px;" src="http://shiftselling.com/files/images/TDCanadaTrust-TriggerEventMarketing.png" alt="" width="282" height="141" /></p>
<p>Here is an excellent example of <strong><a href="http://bit.ly/c1rcFf">Trigger Event Marketing</a></strong>™, that I recently noticed on the home page for TD Canada Trust. It is based on the knowledge that getting pregnant triggers couples to want a house, which leads to needing a mortgage. The event of getting pregnant typically triggers a number other purchases besides houses and mortgages &#8211; Cars, life insurance, and finally getting around to doing a will.</p>
<p>If you want to do the same thing for your own business all you have to do is conduct a <strong><a href="http://WonSalesAnalysis.com">Won Sales Analysis</a></strong>™ the next few times you win a <em>new </em>customer. Doing so will allow you to identify the Trigger Events that motivate buyers to want what you sell. Once you know what the best Trigger Events are for your product or service, all you need to do is apply what you learn to your marketing efforts. When you do, <strong>your marketing will jump off the page</strong> because it&#8217;s resonates with the reader and you are highly likely to generate leads that result in core, loyal, customers, who will represent 80% of your profit and only 20% of your headaches.</p>
<p>If you want to learn more about Trigger Event Marketing I have a <a href="http://bit.ly/c1rcFf">Facebook page</a> that shares the resources and examples I come across. I invite you to become a fan of the page and post any examples you come across. I also invite you to call me (+1.403.874.2998) or Skype me (Craig.Elias) if you want to spend 15-20 minutes brainstorming ideas on how to make Trigger Event Marketing work for you.</p>
<p style="text-align: left;">
<p style="text-align: left;">Next Tuesday I&#8217;ll post the #1 way to sell more by using social media. Take a look at numbers <a href="http://www.shiftselling.com/category/top-seven-social-media-tools/" target="_blank">2 through 7</a> and see if you can guess what it is.</p>
<p style="text-align: left;">Have an <em>eventful </em>week!</p>
<p style="text-align: left;">Craig</p>


<p>Related posts:<ol><li><a href='http://www.shiftselling.com/2009/09/29/two-ways-to-sell-more-by-using-facebook/' rel='bookmark' title='Permanent Link: Two Ways to Sell More by Using Facebook'>Two Ways to Sell More by Using Facebook</a> <small>In my last post The #7 Way to Sell More...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/17/top-seven-ways-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: Top Seven Ways to Sell More Using Social Media'>Top Seven Ways to Sell More Using Social Media</a> <small>There has been a ton of hype about why everyone...</small></li>
<li><a href='http://www.shiftselling.com/2009/12/01/number-4-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #4 Way To Sell More Using Social Media'>#4 Way To Sell More Using Social Media</a> <small>One of the keys to selling is reaching decision makers...</small></li>
</ol></p>
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			<wfw:commentRss>http://www.shiftselling.com/2010/03/30/four-ways-to-sell-more-using-linkedin/feed/</wfw:commentRss>
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		<title>#2 Way To Sell More Using Social Media</title>
		<link>http://www.shiftselling.com/2010/03/02/number-2-way-to-sell-more-using-social-media/</link>
		<comments>http://www.shiftselling.com/2010/03/02/number-2-way-to-sell-more-using-social-media/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 14:30:48 +0000</pubDate>
		<dc:creator>Craig Elias</dc:creator>
				<category><![CDATA[Top Seven Lists]]></category>
		<category><![CDATA[Top Seven Social Media Tools]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Company Search]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Profile Organizer]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.shiftselling.com/?p=2037</guid>
		<description><![CDATA[The #2 way to sell more by using social media is to harness the power of people and relationships to get things done and the single most powerful relationship building and relationship harnessing social media resource is LinkedIn. Now a lot of readers will say it should be #1 and for the longest time I [...]


Related posts:<ol><li><a href='http://www.shiftselling.com/2009/12/01/number-4-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #4 Way To Sell More Using Social Media'>#4 Way To Sell More Using Social Media</a> <small>One of the keys to selling is reaching decision makers...</small></li>
<li><a href='http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/' rel='bookmark' title='Permanent Link: #3 Way To Sell More Using Social Media'>#3 Way To Sell More Using Social Media</a> <small>I had to take a hiatus from blogging in order...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/17/top-seven-ways-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: Top Seven Ways to Sell More Using Social Media'>Top Seven Ways to Sell More Using Social Media</a> <small>There has been a ton of hype about why everyone...</small></li>
</ol>

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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.shiftselling.com%2F2010%2F03%2F02%2Fnumber-2-way-to-sell-more-using-social-media%2F&amp;source=CraigElias&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br />
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<p><strong><a href="http://ca.linkedin.com/in/craigelias"><img class="alignright" style="margin: 10px 15px;" src="http://shiftselling.com/files/images/linkedin-logo.png" alt="" width="174" height="62" /></a>The #2 way to sell more by using social media is</strong> to harness the power of people and relationships to get things done and the single most powerful relationship building and relationship harnessing social media resource is LinkedIn.</p>
<p>Now a lot of readers will say it should be #1 and for the longest time I would have agreed with you. I do agree it is the social media tool with the biggest number of different ways it can be used to sell more but in the last year I have found a social media tool that provides users with the most powerful information to sell more.</p>
<p>There are so many different ways to use LinkedIn to sell more that <a href="http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dstripbooks&amp;field-keywords=LinkedIn&amp;x=0&amp;y=0" target="_blank">Amazon lists over 200 books on how to use LinkedIn</a>.</p>
<p>Here are <em>my</em> three favourite ways to use LinkedIn to sell more:</p>
<ol>
<li><strong>Company Search</strong>: A search on a company lets you know who to  target and the best way to get to them. The #2 most powerful  Trigger Event is when there has been a change in decision makers at a prospect.  These people who recently experienced the Trigger Event of being hired or promoted are the ones most likely to have interest in your products or services. When you do a company search you can see who recently got hired and who recently  got promoted. A company search also lets you see who in your network works there  now and who use to work there. Those in your network who use to work there can give you some  valuable insight or context for your sales pitch and those  in your network who work there now are the ones likely to make the most valuable introductions.</li>
<li><strong>Contact Information</strong>: Someone who was a customer in their  last job is likely to become a customer in their new job. Being connected via  LinkedIn give you access to their latest contact information and with this contact information you can reach  out to congratulate them on their new position and see if and when they will  have a need for your products or services in their new position.</li>
<li><strong>Profile Organizer:</strong> Keep track of all your interactions with  your connections &#8211; I have a personal plus account which allows me to use LinkedIn&#8217;s new profile organizer. This allows me to organize contacts and even  keep notes on my activities with each person. The best part is you don&#8217;t have to be  connected with someone to add them to a folder or make notes. It&#8217;s like a mini Customer Relationship Management (CRM) system. Sometimes it&#8217;s not worth the time and effort to add every prospect&#8217;s contact and company information into your CRM tool until there is enough activity or interested in becoming your customer. Now there is a quick way to keep track of the early interactions without having to take the time and effort required to enter all that company and contact information into a CRM tool first.</li>
</ol>
<p>So this month’s question is<strong> </strong>how else can you use Linkedin to create or harness relationships to sell more.<strong>Win $2,000</strong> worth of <em>Trigger Event </em>services by submitting either a great example of, or great idea on, how to use LinkedIn to sell more. To win the $2,000 prize you must <strong>get the most votes for <a href="http://www.shiftselling.com/2010/03/02/number-2-way-to-sell-more-using-social-media/#respond" target="_self">your answer</a></strong>. This month there is also a second prize of $1,000 worth of Trigger Event Selling services to the person who gets the second most votes for their answer.</p>
<p>Answers are submitted by <a href="http://www.shiftselling.com/2010/03/02/number-2-way-to-sell-more-using-social-media/#respond">commenting</a> on this blog post. Answers are voted on by clicking on the <img src="http://shiftselling.com/files/images/voting-button.jpg" alt="" width="61" height="22" /> button that appears at the end of each answer/comment.</p>
<p>Winners are announced the last Tuesday of the month – March 30<sup>rh</sup> – so voting ends at Midnight (MST) on Monday March 29<sup>th</sup>.</p>
<p><a href="http://www.shiftselling.com/2010/03/02/number-2-way-to-sell-more-using-social-media/#comments">Answers/comments</a> need to be approved – to avoid spam – which typically takes just a few minutes. Contact me by phone (+1.403.874.2998), Skype (Craig.Elias), or <a href="http://ShiftSelling.com/Contact">this contact form</a>, if you don’t see your comment approved within a few minutes of posting it.</p>
<p>Use the button below<strong> </strong>to Tweet , Stumble!, Digg, and email your friends so you get the most votes, because the voting system I use does not allow you to vote for your own answers.</p>
<p>Good luck &amp; have an <em>eventful </em>week!</p>
<p>Craig</p>


<p>Related posts:<ol><li><a href='http://www.shiftselling.com/2009/12/01/number-4-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #4 Way To Sell More Using Social Media'>#4 Way To Sell More Using Social Media</a> <small>One of the keys to selling is reaching decision makers...</small></li>
<li><a href='http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/' rel='bookmark' title='Permanent Link: #3 Way To Sell More Using Social Media'>#3 Way To Sell More Using Social Media</a> <small>I had to take a hiatus from blogging in order...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/17/top-seven-ways-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: Top Seven Ways to Sell More Using Social Media'>Top Seven Ways to Sell More Using Social Media</a> <small>There has been a ton of hype about why everyone...</small></li>
</ol></p>
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		<title>#3 Way To Sell More Using Social Media</title>
		<link>http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/</link>
		<comments>http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 14:39:15 +0000</pubDate>
		<dc:creator>Craig Elias</dc:creator>
				<category><![CDATA[Top Seven Lists]]></category>
		<category><![CDATA[Top Seven Social Media Tools]]></category>
		<category><![CDATA[Trigger Events]]></category>
		<category><![CDATA[AddThis]]></category>
		<category><![CDATA[Delicious]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Reddit]]></category>
		<category><![CDATA[ShareThis]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stumble]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.shiftselling.com/?p=1903</guid>
		<description><![CDATA[I had to take a hiatus from blogging in order to finish the manuscript to my upcoming book &#8220;SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS,&#8221; in time in for the publisher keep his May 15th release date. Now that it&#8217;s finished let&#8217;s get back to the Top Seven Ways to Sell More [...]


Related posts:<ol><li><a href='http://www.shiftselling.com/2009/12/01/number-4-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #4 Way To Sell More Using Social Media'>#4 Way To Sell More Using Social Media</a> <small>One of the keys to selling is reaching decision makers...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #7 Way to Sell More Using Social Media'>#7 Way to Sell More Using Social Media</a> <small>The single most important factor to consider in using social...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/17/top-seven-ways-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: Top Seven Ways to Sell More Using Social Media'>Top Seven Ways to Sell More Using Social Media</a> <small>There has been a ton of hype about why everyone...</small></li>
</ol>

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<p><img class="alignright" src="http://ShiftSelling.com/files/images/Sharing.png" alt="" width="140" height="104" />I had to take a hiatus from blogging in order to finish the manuscript to my upcoming book &#8220;<em>SHiFT</em>! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS,&#8221; in time in for the publisher keep his May 15<sup>th</sup> release date.</p>
<p>Now that it&#8217;s finished let&#8217;s get back to the <strong><a href="http://www.shiftselling.com/category/top-seven-social-media-tools/" target="_blank">Top Seven Ways to Sell More by Using Social Media</a></strong>. Remember, the person with the most popular answer to my question at the bottom of this blog post <strong>wins $3,000</strong> in Trigger Event Selling services.</p>
<p><strong>The #3 way to sell more by using social media is</strong> to harness word of mouth by using a content sharing tool like <a href="http://addthis.com/" target="_blank">AddThis</a> or <a href="http://sharethis.com/" target="_blank">ShareThis</a>. The reason you want to use one of these tools is because your content is more likely to be shared when you give readers the convenience of sharing without having to leave your web site. The more convenient you make it for people to take action, <em>right now,</em> the more likely they are to, not get distracted by something else and, finish what they started doing.</p>
<p>I started out using ShareThis but readers had to click on the button in order to activate it and my experience with e-Commerce in the late 90&#8242;s told me that requiring people to take just that one extra mouse click reduced the likelihood of action &#8211; The statistic was that you lose people at the rate of 50% for every click you force them to make.</p>
<p>I moved to AddThis when the Trigger Event of noticing a competitor using something that did not require the initial mouse click caught my attention. I moved to AddThis right away and in my first week I had twice as many people use the AddThis functionality &#8211; via mouse over – than I had with ShareThis. About a week later I received an email from ShareThis validating my perceptions and my experience. The email said &#8220;After conducting extensive tests with select partners, the findings indicate that allowing the button to open <strong>on-hover increases sharing</strong><strong> activity by 50% per page view</strong><em> </em>compared to the current no-hover option&#8221;</p>
<p>Once I started using AddThis I went through the process of customizing the button so the most important sharing options (email, Twitter, StumbleUpon, Digg, and Facebook) were shown on the left – in order of importance – putting the next most important ones (Favorites, WordPress, Delicious, Reddit, and PDF Online) on the right side, and customized the header. I selected the order based up on a <strong><a href="http://sharethis.com/blog/2009/12/16/the-value-of-sharing-social-engagement/" target="_blank">report on how people share content</a></strong> and what <strong><a href="https://activeconversion.com/" target="_blank">Active Conversion</a></strong> (my marketing automation and sales optimization service provider) told me about which sites generated the most inbound traffic.</p>
<p>The interesting thing is that a few weeks after I switched to Add This, ShareThis came out with the same functionality. But at that point I had already switched and had made the investment of customizing the AddThis button and I was no longer motivated to spend time on the problem.</p>
<p>So <strong>this month’s question is </strong>what other sharing tools can be used, or how can they be used, to maximize social word of mouth?</p>
<p><strong>Win $3,000</strong> worth of <em>Trigger Event </em>services by submitting either a great example of, or great idea on, how to use a word or mouth tool like AddThis or ShareThis to maximize the sharing of web site content. To win the $3,000 prize you must <strong>get the most votes for <a href="http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/#respond">your answer</a></strong>. This month there is also a second prize of $1,500 to the person who gets the second most votes for their answer.</p>
<p>Answers are submitted by <a href="http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/#respond">commenting</a> on this blog post. Answers are voted on by clicking on the <img src="http://shiftselling.com/files/images/voting-button.jpg" alt="" width="61" height="22" /> button that appears at the end of each answer/comment.</p>
<p>Winners are announced the last Tuesday of the month – February 23<sup>rd</sup> – so voting ends at Midnight (MST) on Monday February 22<sup>nd</sup>.</p>
<p><a href="http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/#comments">Answers/comments</a> need to be approved – to avoid spam – which typically takes just a few minutes. Contact me by phone (+1.403.874.2998), Skype (Craig.Elias), or <a href="http://ShiftSelling.com/Contact">this contact form</a>, if you don’t see your comment approved within a few minutes of posting it.</p>
<p><strong>Use the AddThis button below </strong>to Tweet , Stumble!, Digg, and email your friends so you get the most votes, because the voting system I use does not allow you to vote for your own answers.</p>
<p>Good luck &amp; have an EVENTFUL week!</p>
<p>Craig</p>


<p>Related posts:<ol><li><a href='http://www.shiftselling.com/2009/12/01/number-4-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #4 Way To Sell More Using Social Media'>#4 Way To Sell More Using Social Media</a> <small>One of the keys to selling is reaching decision makers...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #7 Way to Sell More Using Social Media'>#7 Way to Sell More Using Social Media</a> <small>The single most important factor to consider in using social...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/17/top-seven-ways-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: Top Seven Ways to Sell More Using Social Media'>Top Seven Ways to Sell More Using Social Media</a> <small>There has been a ton of hype about why everyone...</small></li>
</ol></p>
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		</item>
		<item>
		<title>#4 Way To Sell More Using Social Media</title>
		<link>http://www.shiftselling.com/2009/12/01/number-4-way-to-sell-more-using-social-media/</link>
		<comments>http://www.shiftselling.com/2009/12/01/number-4-way-to-sell-more-using-social-media/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 04:55:29 +0000</pubDate>
		<dc:creator>Craig Elias</dc:creator>
				<category><![CDATA[Top Seven Lists]]></category>
		<category><![CDATA[Top Seven Social Media Tools]]></category>
		<category><![CDATA[Trigger Events]]></category>
		<category><![CDATA[Banner Ads]]></category>
		<category><![CDATA[Blue Ocean Strategy]]></category>
		<category><![CDATA[Don Bulmer]]></category>
		<category><![CDATA[eCademy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Ning]]></category>
		<category><![CDATA[Renee Mauborgne]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Vanessa DiMauro]]></category>
		<category><![CDATA[W. Chan Kim]]></category>
		<category><![CDATA[Window of Dissatisfaction]]></category>

		<guid isPermaLink="false">http://www.shiftselling.com/?p=1730</guid>
		<description><![CDATA[One of the keys to selling is reaching decision makers when they are most likely to be influenced: Influenced on what is the best solution to their problem &#8211; not who is the best supplier. Solutions are all the different ways of solving the same problem or obtaining the same outcome (think of these as [...]


Related posts:<ol><li><a href='http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #7 Way to Sell More Using Social Media'>#7 Way to Sell More Using Social Media</a> <small>The single most important factor to consider in using social...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/17/top-seven-ways-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: Top Seven Ways to Sell More Using Social Media'>Top Seven Ways to Sell More Using Social Media</a> <small>There has been a ton of hype about why everyone...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/29/two-ways-to-sell-more-by-using-facebook/' rel='bookmark' title='Permanent Link: Two Ways to Sell More by Using Facebook'>Two Ways to Sell More by Using Facebook</a> <small>In my last post The #7 Way to Sell More...</small></li>
</ol>

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<p><img class="alignright" style="margin-left: 10px;" src="http://shiftselling.com/files/images/blueocean.jpeg" alt="" width="133" height="99" />One of the keys to selling is reaching decision makers when they are most likely to be influenced: Influenced on what is the <em>best solution</em> to their problem &#8211; not who is the <em>best supplier</em>.</p>
<p>Solutions are all the different ways of  solving the same problem or obtaining the same outcome (think of these as your competition), suppliers are alternate providers who  sell the same solution (think of them as competitors).</p>
<p>Using this framework banner ads, Google ad words, and search engine optimization would be considered my competition because they provide <em>alternate solutions</em> that deliver the same  outcome &#8211; increased sales. Other sales trainers would be considered my competitors because they are <em>alternate providers </em>that deliver the same solution &#8211; sales training.</p>
<p>If you want to learn more about the difference between these two, <a href="http://www.courtenayhr.com/images/Blue%20Ocean%20Strategy.pdf" target="_blank">Rene Mouborgne and W. Chan Kim explain the difference in an article</a>, on Blue Ocean Strategy.</p>
<p>Recent research by Don Bulmer and Vanessa DiMauro shows that more and more<a href="http://everydayinfluence.typepad.com/everyday_influence/2009/11/the-new-symbiosis-of-professional-networks-social-medias-impact-on-business-and-decision-making-.html" target="_blank"> decision makers are utilizing social media peer groups to form and validate decisions</a>. Social media peer groups are those you would find on social media sites like LinkedIn, eCademy, Facebook, or Ning.</p>
<p>So <strong>the #4 Way to sell more by using social media is </strong>to create or participate in groups to influence those decision makers who experienced a Trigger Event that put them into the <a href="www.windowofdissatisfaction.com" target="_blank">Window of Dissatisfaction</a> BUT have not started the process of searching for alternative <em>solutions</em> yet.</p>
<p>I have a <a href="http://www.linkedin.com/groups?home=&amp;gid=25400" target="_blank">group on Linkedin called <em>SHiFT</em>!</a> that has almost 2,500 members and a <a href="http://www.facebook.com/TriggerEventSelling" target="_blank">Trigger Event Selling Group on Facebook</a> that has 300 members. I started these groups to encourage people, who have similar interests and aspirations, to share ideas, resources, and success stories about using Trigger Events to turn prospects into customers. It turns out that in creating these groups I am influencing decision makers on an alternate solution to increase sales.</p>
<p>To extend my reach I now participate in other groups related to sales, marketing, entrepreneurship, and innovation, that my target market (CEOs and VPs of  sales of small and  mid-sized organizations) joins on LinkedIn, eCademy, Facebook, and Ning.</p>
<p>Participating in these groups allows me to share my expertise with decision makers and influence their thinking while they are still in the formative stages of making a decision about which <em>solution </em>(sales training, banner ads, Google ad words, search engine optimization) they could use to increase sales.</p>
<p>So <strong>this month&#8217;s question is </strong>how can you leverage groups on social media sites to sell more?</p>
<p><strong>Win $3,000</strong> worth of <em>Trigger Event </em>services by  submitting either a great example of, or great idea on, how to use a group on  LinkedIn, Facebook, or ANY other business oriented social media group to sell more.  To win the $3,000 prize you must <strong>get the most votes for <a href="../2009/12/01/number-4-way-to-sell-more-using-social-media/#respond">your  answer</a></strong>. This month there is also a second prize of $1,500 to the  person who gets the second most votes for their answer.</p>
<p>Answers are submitted by <a href="../2009/12/01/number-4-way-to-sell-more-using-social-media/#respond">commenting </a>on this blog post. Answers are voted on by clicking on the <img src="http://shiftselling.com/files/images/voting-button.jpg" alt="" width="61" height="22" /> button that appears at the end of each answer/comment.</p>
<p>Winners are announced the last Tuesday of the month – December 29<sup>th</sup> – so  voting ends at Midnight (MST) on Monday December 28<sup>th</sup>.</p>
<p><a href="../2009/12/01/number-4-way-to-sell-more-using-social-media/#comments">Answers/comments</a> need to be approved – to avoid spam – which typically takes just a few minutes.  Contact me by phone (+1.403.874.2998), Skype (Craig.Elias), or <a href="http://ShiftSelling.com/Contact">this contact form</a>, if  you don’t see your comment approved within a few minutes of posting it.</p>
<p><strong>Use the button below </strong>to Tweet , Stumble!, Digg, and email  your friends so you get the most votes, because the voting system I  use does not allow you to vote for your own answers.</p>
<p>Good luck &amp; have an EVENTFUL week!</p>
<p>Craig</p>
<div id="TixyyLink" style="border: medium none ; overflow: hidden; color: #000000; background-color: transparent; text-align: left; text-decoration: none;"><a href="../#ixzz0YaifXGqZ"></a></div>


<p>Related posts:<ol><li><a href='http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #7 Way to Sell More Using Social Media'>#7 Way to Sell More Using Social Media</a> <small>The single most important factor to consider in using social...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/17/top-seven-ways-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: Top Seven Ways to Sell More Using Social Media'>Top Seven Ways to Sell More Using Social Media</a> <small>There has been a ton of hype about why everyone...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/29/two-ways-to-sell-more-by-using-facebook/' rel='bookmark' title='Permanent Link: Two Ways to Sell More by Using Facebook'>Two Ways to Sell More by Using Facebook</a> <small>In my last post The #7 Way to Sell More...</small></li>
</ol></p>
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		<title>And The Cupboard Was Bare</title>
		<link>http://www.shiftselling.com/2009/11/26/and-the-cupboard-was-bare/</link>
		<comments>http://www.shiftselling.com/2009/11/26/and-the-cupboard-was-bare/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 14:18:12 +0000</pubDate>
		<dc:creator>Craig Elias</dc:creator>
				<category><![CDATA[Top Seven Lists]]></category>
		<category><![CDATA[Top Seven Social Media Tools]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.shiftselling.com/?p=1744</guid>
		<description><![CDATA[In my last post The #5 Way to Sell More by Using Social Media I gave an example how you can sell more by using the social media application Twitter. In that post I offered $2,000 worth of services to the person who provided either the most popular example of ,or idea on, how to [...]


Related posts:<ol><li><a href='http://www.shiftselling.com/2009/09/29/two-ways-to-sell-more-by-using-facebook/' rel='bookmark' title='Permanent Link: Two Ways to Sell More by Using Facebook'>Two Ways to Sell More by Using Facebook</a> <small>In my last post The #7 Way to Sell More...</small></li>
<li><a href='http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/' rel='bookmark' title='Permanent Link: #3 Way To Sell More Using Social Media'>#3 Way To Sell More Using Social Media</a> <small>I had to take a hiatus from blogging in order...</small></li>
<li><a href='http://www.shiftselling.com/2010/01/14/the-next-three-weeks/' rel='bookmark' title='Permanent Link: The Next Three Weeks'>The Next Three Weeks</a> <small>You may have noticed that I missed posting the winner...</small></li>
</ol>

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			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.shiftselling.com%2F2009%2F11%2F26%2Fand-the-cupboard-was-bare%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.shiftselling.com%2F2009%2F11%2F26%2Fand-the-cupboard-was-bare%2F&amp;source=CraigElias&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br />
			</a>
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<p><a href="http://www.shiftselling.com/wp-content/uploads/2009/11/OldMotherHubbard.jpeg"><img class="alignright size-full wp-image-1745" title="OldMotherHubbard" src="http://www.shiftselling.com/wp-content/uploads/2009/11/OldMotherHubbard.jpeg" alt="OldMotherHubbard" width="125" height="168" /></a>In my last post <a href="../2009/11/02/number-5-way-to-sell-more-using-social-media/" target="_blank">The  #5 Way to Sell More by Using Social Media</a> I gave an example how you can sell  more by using the social media application Twitter.</p>
<p>In that post I offered $2,000 worth of services to the person who provided either the most popular example of ,or  idea on, how to sell more by using Twitter or any Twitter application to sell  more, and a $1,000 to the person with the second most popular answer.</p>
<p>It appears that everyone was either stumped or too busy selling to give an  answer. As the Mother Hubbard nursery rhyme goes “I looked for some ideas … and  the cupboard was bare”.</p>
<p>Next Tuesday &#8211; December 1<sup>st</sup> -  I announce The #4 Way to Sell More by Using Social  Media and offer <strong>$4,500 in prizes</strong> &#8211; $3,000 to the first place winner and $1,500 to the second  place winner &#8211; for the most popular answers on how to use that form of social medial to sell more.</p>
<p>In the mean time take a look at the <strong><a href="http://blendingthemix.com/2009/01/23/the-most-popular-100-twitter-applications/" target="_blank">100  most popular Twitter applications</a></strong> and see which ones you  think can add the value to your own efforts by learning of Trigger Event  information to sell more.</p>
<p>Have an EVENTFUL week!</p>
<p>Craig</p>


<p>Related posts:<ol><li><a href='http://www.shiftselling.com/2009/09/29/two-ways-to-sell-more-by-using-facebook/' rel='bookmark' title='Permanent Link: Two Ways to Sell More by Using Facebook'>Two Ways to Sell More by Using Facebook</a> <small>In my last post The #7 Way to Sell More...</small></li>
<li><a href='http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/' rel='bookmark' title='Permanent Link: #3 Way To Sell More Using Social Media'>#3 Way To Sell More Using Social Media</a> <small>I had to take a hiatus from blogging in order...</small></li>
<li><a href='http://www.shiftselling.com/2010/01/14/the-next-three-weeks/' rel='bookmark' title='Permanent Link: The Next Three Weeks'>The Next Three Weeks</a> <small>You may have noticed that I missed posting the winner...</small></li>
</ol></p>
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		<title>#5 Way to Sell More Using Social Media</title>
		<link>http://www.shiftselling.com/2009/11/02/number-5-way-to-sell-more-using-social-media/</link>
		<comments>http://www.shiftselling.com/2009/11/02/number-5-way-to-sell-more-using-social-media/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 09:00:40 +0000</pubDate>
		<dc:creator>Craig Elias</dc:creator>
				<category><![CDATA[Top Seven Lists]]></category>
		<category><![CDATA[Top Seven Social Media Tools]]></category>
		<category><![CDATA[Flanking]]></category>
		<category><![CDATA[Followers]]></category>
		<category><![CDATA[Globe & Mail]]></category>
		<category><![CDATA[Harvey Schachter]]></category>
		<category><![CDATA[Jerry Vass]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[Rain Today]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Oomph]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.shiftselling.com/?p=1495</guid>
		<description><![CDATA[This post has two items: The continuation of our countdown of The Top Seven Ways to Sell More by Using Social Media, with a $2,000 prize. A link to the article that resulted in Harvey Schachter writing about Trigger Event Selling in this Monday&#8217;s Globe and Mail. #5 Way to Sell More by Using Social [...]


Related posts:<ol><li><a href='http://www.shiftselling.com/2010/04/06/number-1-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #1 Way To Sell More Using Social Media'>#1 Way To Sell More Using Social Media</a> <small>This is my last post in a series on the...</small></li>
<li><a href='http://www.shiftselling.com/2010/03/02/number-2-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #2 Way To Sell More Using Social Media'>#2 Way To Sell More Using Social Media</a> <small>The #2 way to sell more by using social media...</small></li>
<li><a href='http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/' rel='bookmark' title='Permanent Link: #3 Way To Sell More Using Social Media'>#3 Way To Sell More Using Social Media</a> <small>I had to take a hiatus from blogging in order...</small></li>
</ol>

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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.shiftselling.com%2F2009%2F11%2F02%2Fnumber-5-way-to-sell-more-using-social-media%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.shiftselling.com%2F2009%2F11%2F02%2Fnumber-5-way-to-sell-more-using-social-media%2F&amp;source=CraigElias&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br />
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<p>This post has two items:<a href="../2009/09/17/top-seven-ways-to-sell-more-using-social-media/" target="_blank"><img class="alignright" style="margin-left: 10px; margin-right: 10px;" src="http://shiftselling.com/files/images/MarriedCoupleHoldingHands.jpg" alt="" width="110" height="164" /></a></p>
<ol>
<li>The continuation of our countdown of The Top Seven Ways to Sell More by Using Social Media, with a $2,000 prize.</li>
<li>A link to the article that resulted in Harvey Schachter writing about Trigger Event Selling in this Monday&#8217;s Globe and Mail.</li>
</ol>
<p><strong>#5 Way to Sell More by Using Social Media</strong></p>
<p>A wise female entrepreneur I know once commented on sales people, who were always in a hurry to get down to business, by saying &#8220;Hold my hand and take me to a dance before you take me to the altar&#8221;.</p>
<p>She is not alone in her thinking. A large majority of decision makers choose who to buy from based upon <a href="http://www.shiftselling.com/2009/03/25/the-number-2-mistake-sales-people-make/" target="_blank">an analysis of risk vs. credibility</a> and the <em>depth </em>of your relationship with a decision maker is often the deciding factor on how much credibility you have.</p>
<p>The challenge most sales people have is how to start the relationship building process when decision makers are too busy to take, or return, their sales calls? Jerry Vass&#8217; &#8216;Flanking Strategy&#8217; &#8211; start by adding value, in a non-selling way, and build a relationship from there &#8211; is one way to make this happen.</p>
<p>The #5 Way to Sell More by Using Social Media is to use it to start the relationship building process.</p>
<p>From a Trigger Event Selling perspective the best way, I have found, to do this is to use&#8230;</p>
<p style="text-align: center;"><a href="http://Twitter.com/CraigElias" target="_blank"><img style="margin-left: 10px; margin-right: 10px;" src="http://shiftselling.com/files/images/Twitter-Logo.jpeg" alt="" width="75" height="31" /></a> <strong>AND </strong><a href="http://www.SocialOomph.com" target="_blank"><img style="margin-left: 10px; margin-right: 10px;" src="http://ShiftSelling.com/files/images/socialoomph_logo.png" alt="" width="107" height="27" /></a></p>
<p>One of the reasons I joined Twitter was to start the relationship building process with decision makers who are looking for insights on how to enhance their organizations selling efforts.</p>
<p>The idea is to add value and build a relationship before a <em>Trigger Event </em>happens and they have a need for services like mine.</p>
<p>I typically <em>Tweet,</em> once or twice a week, about ideas, resources, or success stories on how to turn prospects into customers by harnessing <em>Trigger Events</em>.</p>
<p>I decided to combine Twitter with Social Oomph after I read the <a href="http://www.insidesales.com/research_papers.php" target="_blank">Lead Follow Up Research by MIT</a>. The research shows the importance of following up with those who complete a web form, within five minutes!</p>
<p>The intent is to enhance the relationship building process, that begins when someone follows you on Twitter, do it in a value adding/non-selling manner AND do it as soon as you can after they following you.</p>
<p>It turns out that <a href="http://SocialOomph.com" target="_blank">Social Oomph</a> makes it incredibly simple to do that. One of the great features of Social Oomph is that you can automatically send a direct message to every new follower. The free version checks your new followers every eight hours and the professional version checks every eight hours. One small word of warning. If you use Social &#8216; <em>vetting</em> process &#8211; or anyone else&#8217;s. E.g. TrueTwit &#8211; the auto responder does not go out until you approve the follower. I had Social Oomph&#8217;s vetting turned on this morning which explains why I have 43 autorepsonder messages waiting to go out.</p>
<p>If you <a href="http://Twitter.com/CraigElias" target="_self">follow me</a> on Twitter I have Social Oomph configured to automatically send you a direct message, that includes a link to access my best ideas on how to replicate your biggest sales wins.</p>
<p>This content is ONLY AVAILABLE TO MY TWITTER FOLLOWERS. I suggest you <a href="http://Twitter.com/CraigElias" target="_self">follow me</a> so you can see the practice in action AND get access to a no-charge resource that can have a significant impact on your selling efforts.</p>
<p><strong>Win $2,000</strong> worth of <em>Trigger Event </em>services by submitting either a great example of, or great idea on, how to use Twitter, Social Oomph, or ANY other Twitter Application to sell more. To win the $2,000 prize you must <strong>get the most votes for <a href="../2009/11/02/number-5-way-to-sell-more-using-social-media/#respond" target="_self">your answer</a></strong>. This month there is also a second prize of $1,000 to the person who gets the second most votes for their answer.</p>
<p>Answers are submitted by <a href="../2009/11/02/number-5-way-to-sell-more-using-social-media/#respond" target="_blank">commenting </a>on this blog post. Answers are voted on by clicking on the <img class="alignnone" src="http://shiftselling.com/files/images/voting-button.jpg" alt="" width="61" height="22" /> button that appears at the end of each answer/comment.</p>
<p>Winners are announced the last Tuesday of the month &#8211; November 24th &#8211; so voting ends at Midnight (MST) on Monday November 23<sup>rd</sup>.</p>
<p><a href="../2009/11/02/number-5-way-to-sell-more-using-social-media/#comments" target="_blank">Answers/comments</a> need to be approved – to avoid spam – which typically takes just a few minutes. Contact me by phone (+1.403.874.2998), Skype (Craig.Elias), or <a href="http://ShiftSelling.com/Contact" target="_blank">this contact form</a>, if you don’t see your comment approved within a few minutes of posting it.</p>
<p><a href="http://twitter.com/home?status=The+number+6+way+to+sell+more+by+using+social+media+http://bit.ly/ReZQ2+-+@CraigElias+and+#TriggerEvents" target="_blank">Tweet </a>, <a href="http://www.stumbleupon.com/">Stumble!</a>, <a href="http://digg.com/">Digg</a>, and <strong><a href="mailto:?subject=Can%20You%20Vote%20For%20Me%3F&amp;body=I%20would%20love%20it%20if%20you%20would%20vote%20for%20me%2E%0D%0A%0D%0AI%20am%20competing%20for%20the%20most%20popular%20answer%20in%20a%20competition%20for%20the%20best%20way%20to%20sell%20more%20by%20using%20Twitter%2C%20Social%20Oomph%2C%20or%20any%20other%20Twitter%20application%2E%0D%0A%0D%0AThe%20person%20with%20the%20most%20votes%20for%20their%20answer%20wins%20%242%2C000%20worth%20of%20sales%20training%20or%20coaching%20from%20Craig%20Elias%20%2D%20the%20creator%20of%20Trigger%20Event%20Selling%2E%0D%0A%0D%0ACan%20you%20take%20a%20minute%20and%20click%20on%20the%20thumbs%20up%20image%20that%20appears%20after%20my%20answer%3F%20%0D%0A%0D%0AThe%20link%20that%20gets%20you%20to%20my%20answer%20is%20http%3A%2F%2Fwww%2Eshiftselling%2Ecom%2F2009%2F11%2F02%2Fnumber%2D5%2Dway%2Dto%2Dsell%2Dmore%2Dusing%2Dsocial%2Dmedia%2F%23comments%0D%0A%0D%0AThanks%21%20%0D%0A" target="_blank">email your friends</a></strong> so you get the most votes, because the voting system I use does not allow you to vote for your own answers.</p>
<p><strong>The Article That Harvey Schachter Liked</strong></p>
<p>In the May of 2008 I submitted an article to <a href="http://www.RainToday.com" target="_blank">Rain Today</a> in the hopes it would be published on their site. In July of 2009 &#8211; over a year later &#8211; the <em>Trigger Event</em> of a change in people (the editor) resulted in a phone call and a request for permission to use my article the week of October 26th &#8211; this past week.</p>
<p>The article caught Harvey&#8217;s attention and last week he called to verify some information so he could write about the article in the Globe and Mail&#8217;s <em>Monday Morning Manager</em>. An online version of Harvey&#8217;s writing is <a href="http://www.theglobeandmail.com/blogs/morning-manager/a-good-boss-is-hard-to-find-if-you-are-one-hats-off-to-you/article1347783/" target="_self">available here</a>.</p>
<p>The original article titled <strong><a href="http://www.shiftselling.com/articles/shorten-sales-cycles-with-trigger-events/" target="_self">Shorten Sales Cycles by Harnessing Trigger Events</a></strong> is about a hypothetical sales person (Jed) who learns to vastly improve his prospecting activity by looking for and taking advantage of <em>Trigger Events</em>.</p>


<p>Related posts:<ol><li><a href='http://www.shiftselling.com/2010/04/06/number-1-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #1 Way To Sell More Using Social Media'>#1 Way To Sell More Using Social Media</a> <small>This is my last post in a series on the...</small></li>
<li><a href='http://www.shiftselling.com/2010/03/02/number-2-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #2 Way To Sell More Using Social Media'>#2 Way To Sell More Using Social Media</a> <small>The #2 way to sell more by using social media...</small></li>
<li><a href='http://www.shiftselling.com/2010/02/10/number-3-way-to-sell-more-by-using-social-media/' rel='bookmark' title='Permanent Link: #3 Way To Sell More Using Social Media'>#3 Way To Sell More Using Social Media</a> <small>I had to take a hiatus from blogging in order...</small></li>
</ol></p>
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		<item>
		<title>#6 Way to Sell More Using Social Media</title>
		<link>http://www.shiftselling.com/2009/10/06/number-6-way-to-sell-more-using-social-media/</link>
		<comments>http://www.shiftselling.com/2009/10/06/number-6-way-to-sell-more-using-social-media/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 12:44:40 +0000</pubDate>
		<dc:creator>Craig Elias</dc:creator>
				<category><![CDATA[Top Seven Lists]]></category>
		<category><![CDATA[Top Seven Social Media Tools]]></category>
		<category><![CDATA[FeedBlitz]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[WordPress]]></category>

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		<description><![CDATA[In last month&#8217;s post on the #7 Way to Sell More by Using Social Media I talked about the importance of validating that your social marketing efforts are reaching your primary target market. Once that has been validated, you need to reach them within a week or so of experiencing a Trigger Event and entering [...]


Related posts:<ol><li><a href='http://www.shiftselling.com/2009/09/17/top-seven-ways-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: Top Seven Ways to Sell More Using Social Media'>Top Seven Ways to Sell More Using Social Media</a> <small>There has been a ton of hype about why everyone...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #7 Way to Sell More Using Social Media'>#7 Way to Sell More Using Social Media</a> <small>The single most important factor to consider in using social...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/29/two-ways-to-sell-more-by-using-facebook/' rel='bookmark' title='Permanent Link: Two Ways to Sell More by Using Facebook'>Two Ways to Sell More by Using Facebook</a> <small>In my last post The #7 Way to Sell More...</small></li>
</ol>

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<p><a title=" " href="http://www.shiftselling.com/" target="_blank"><img class="size-full wp-image-1306 alignright" style="margin: 10px 15px;" title="FeedBlitz - More Recent Articles Section" src="http://www.shiftselling.com/wp-content/uploads/2009/10/More-Recent-Articles-II.jpg" alt="FeedBlitz - More Recent Articles Section" width="207" height="155" /></a>In last month&#8217;s post on the <a href="http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/" target="_blank">#7 Way to Sell More by Using Social Media</a> I talked about the importance of validating that your social marketing efforts are reaching your <em>primary </em>target market.</p>
<p>Once that has been validated, you need to reach them within a week or so of experiencing a <em>Trigger Event</em> and entering the <a href="http://www.shiftselling.com/the-book/window-of-dissatisfaction/" target="_blank">Window of Dissatisfaction</a>.</p>
<p>So the #6 Way to Sell More by Using Social media is to reach your target market often enough that you either:</p>
<ul>
<li>Reach them a few days before they experience a <em>Trigger Event</em>, or</li>
<li>Reach them a few days after they experience a <em>Trigger Event</em></li>
</ul>
<p>From a Trigger Event Selling perspective the best way, I have found, to do this is&#8230;</p>
<p style="text-align: center;"><strong><a href="http://www.shiftselling.com/wp-content/uploads/2009/10/wordpress_logo.jpg"><img class="alignnone size-full wp-image-1295" style="margin-right: 20px;" title="wordpress_logo" src="http://www.shiftselling.com/wp-content/uploads/2009/10/wordpress_logo.jpg" alt="wordpress_logo" width="130" height="36" /></a> AND          <a href="http://www.shiftselling.com/wp-content/uploads/2009/10/feedblitz_logo.jpg"><img class="alignnone size-full wp-image-1296" style="margin-left: 25px;" title="feedblitz_logo" src="http://www.shiftselling.com/wp-content/uploads/2009/10/feedblitz_logo.jpg" alt="feedblitz_logo" width="105" height="36" /></a></strong></p>
<p>Yes WordPress and FeedBlitz and here is why:</p>
<ol>
<li>FeedBlitz automatically emails your subscribers a preview of the content from your newest post and allows you to include links to a number of previous posts &#8211;  in case they missed or did not read some of your previous blog posts. E.g. The image at the top of this blog post comes directly from the content that I have configured FeedBlitz to deliver. I do this so someone who only reads every few email updates can see the titles of my last five blog posts. This way when a subscriber <a href="http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/" target="_blank">experiences a Trigger Event they now notice content</a> that they would not previously have noticed.</li>
<li>WordPress makes it easy for readers to find the additional content on the same or similar topic that is now of interest to them. This is done by  tagging and categorizing blog posts to create aggregated pages of blog posts on the same or similar topic. E.g. If you wanted to see the complete list of the top seven mistakes that sales people make you would find all seven blog posts by following either the generic <a href="http://www.shiftselling.com/tags/sales-mistakes/" target="_blank">tag </a>&#8220;sales mistakes&#8221; or the specific <a href="http://www.shiftselling.com/category/top-seven-sales-mistakes/" target="_blank">category </a>&#8220;top seven sales mistakes&#8221;.</li>
</ol>
<p><strong>Win $1,500</strong> worth of <em>Trigger Event </em>services by submitting either a great example of, or great idea on, how to use WordPress and/or FeedBlitz to harness <em>Trigger Events</em> and turn prospects into customers. To win you must <strong>get the most votes for <a href="http://www.shiftselling.com/2009/10/06/number-6-way-to-sell-more-using-social-media/#respond" target="_self">your answer</a></strong>.</p>
<p>Answers are submitted by commenting on this blog post. Answers are voted on by clicking on the <a href="../wp-content/uploads/2008/10/voting-button.jpg"><img title="Voting Button - Trigger Event Selling" src="../wp-content/uploads/2008/10/voting-button.jpg" alt="Top Seven Mistakes in Sales Voting Button - Trigger Event Selling" width="61" height="22" /></a> button that appears at the end of each answer/comment and <strong>voting ends on Monday October 26<sup>th</sup></strong>.</p>
<p><a href="http://www.shiftselling.com/2009/10/06/number-6-way-to-sell-more-using-social-media/#comments" target="_blank">Answers/Comments</a> need to be approved – to avoid spam – which typically takes just a few minutes. Contact me by phone (+1.403.874.2998), Skype (Craig.Elias), or <a href="../Contact">this contact form</a>, if you don’t see your comment approved within a few minutes of posting it.</p>
<p><a href="http://twitter.com/home?status=The+number+6+way+to+sell+more+by+using+social+media+http://bit.ly/ReZQ2+-+@CraigElias+and+#TriggerEvents" target="_blank">Tweet </a>, <a href="http://www.stumbleupon.com/">Stumble!</a>, <a href="http://digg.com/">Digg</a>, and <strong><a href="mailto:Craig@CraigElias.com?subject=Can%20You%20Vote%20For%20Me%3F&amp;body=I%20would%20love%20it%20if%20you%20would%20vote%20for%20me%2E%20%0D%0A%0D%0AI%20am%20competing%20for%20the%20most%20popular%20answer%20in%20a%20competition%20for%20the%20best%20way%20to%20use%20sell%20more%20by%20using%20WordPress%20and%20FeedBlitz%2E%20%0D%0A%0D%0AThe%20person%20with%20the%20most%20votes%20for%20their%20answer%20wins%20%241%2C500%20worth%20of%20sales%20training%20or%20coaching%20from%20Craig%20Elias%20%2D%20the%20creator%20of%20Trigger%20Event%20Selling%2E%0D%0A%0D%0ACan%20you%20take%20a%20minute%20and%20click%20on%20the%20thumbs%20up%20image%20that%20appears%20after%20my%20answer%3F%20%0D%0A%0D%0AThe%20link%20that%20gets%20you%20to%20my%20answer%20is%20http%3A%2F%2Fwww%2Eshiftselling%2Ecom%2F2009%2F10%2F06%2Fnumber%2D6%2Dway%2Dto%2Dsell%2Dmore%2Dusing%2Dsocial%2Dmedia%2F%23comments%0D%0A%0D%0AThanks%21%20%0D%0A" target="_blank">email your friends</a></strong> so you get the most votes, because the voting system I use does not allow you to vote for your own answers.</p>
<p>Call my cell phone (+1.403.874.2998), Skype me (Craig.Elias) or use <a href="http://www.ShiftSelling.com/Contact">this contact form</a> if you have ANY questions.</p>
<p>Good Luck &amp; have an EVENTFUL week!</p>
<p>Craig</p>
<p>P.S. If you know anyone who would like sales training or coaching but does not have the budget , tell them to get members of their sales team to submit ideas and then get votes for their submissions.</p>


<p>Related posts:<ol><li><a href='http://www.shiftselling.com/2009/09/17/top-seven-ways-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: Top Seven Ways to Sell More Using Social Media'>Top Seven Ways to Sell More Using Social Media</a> <small>There has been a ton of hype about why everyone...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #7 Way to Sell More Using Social Media'>#7 Way to Sell More Using Social Media</a> <small>The single most important factor to consider in using social...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/29/two-ways-to-sell-more-by-using-facebook/' rel='bookmark' title='Permanent Link: Two Ways to Sell More by Using Facebook'>Two Ways to Sell More by Using Facebook</a> <small>In my last post The #7 Way to Sell More...</small></li>
</ol></p>
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		<title>Two Ways to Sell More by Using Facebook</title>
		<link>http://www.shiftselling.com/2009/09/29/two-ways-to-sell-more-by-using-facebook/</link>
		<comments>http://www.shiftselling.com/2009/09/29/two-ways-to-sell-more-by-using-facebook/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 16:28:58 +0000</pubDate>
		<dc:creator>Craig Elias</dc:creator>
				<category><![CDATA[Top Seven Lists]]></category>
		<category><![CDATA[Top Seven Social Media Tools]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[James Oldroyd]]></category>
		<category><![CDATA[Lead Follow Up]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[In my last post The #7 Way to Sell More by Using Social Media I showed how you can sell more by using Facebook. In that post I offered $1,500 worth of Trigger Event Selling services to the person who provided either the most popular example of ,or idea on, how to sell more by [...]


Related posts:<ol><li><a href='http://www.shiftselling.com/2009/09/17/top-seven-ways-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: Top Seven Ways to Sell More Using Social Media'>Top Seven Ways to Sell More Using Social Media</a> <small>There has been a ton of hype about why everyone...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #7 Way to Sell More Using Social Media'>#7 Way to Sell More Using Social Media</a> <small>The single most important factor to consider in using social...</small></li>
</ol>

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<p>In my last post <a href="http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/" target="_blank">The #7 Way to Sell More by Using Social Media </a>I showed how you can sell more by using Facebook.</p>
<p>In that post I offered $1,500 worth of <em>Trigger Event Selling </em>services to the person who provided either the most popular example of ,or idea on, how to sell more by using Facebook.</p>
<p><span>Jos Willard is this month&#8217;s winner by sharing with us <a href="http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/#comments" target="_blank">a second way sell more by using Facebook</a> and getting the most votes for his idea.<br />
</span></p>
<p><span>Those are two ways to sell more by using Facebook. I&#8217;ll keep my eyes and ears open for other ways to sell more by using Facebook and keep  you updated on what I find.<br />
</span></p>
<p><span>Stay tuned as next week I announce the #6 Way to Sell More by Using Social Media.</span></p>
<p><span>In the mean time be sure to <a href="http://www.insidesales.com/research_papers.php" target="_blank">download the latest MIT Lead Follow-up Study,</a> by James Oldroyd, that reveals:</span></p>
<ul>
<li><span>What is the best day to prospect</span></li>
<li><span>What is the best time of day to prospect<br />
</span></li>
<li><span>How quickly you should follow up on web based leads</span></li>
</ul>
<p>Have an EVENTFUL week!</p>
<p>Craig</p>


<p>Related posts:<ol><li><a href='http://www.shiftselling.com/2009/09/17/top-seven-ways-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: Top Seven Ways to Sell More Using Social Media'>Top Seven Ways to Sell More Using Social Media</a> <small>There has been a ton of hype about why everyone...</small></li>
<li><a href='http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/' rel='bookmark' title='Permanent Link: #7 Way to Sell More Using Social Media'>#7 Way to Sell More Using Social Media</a> <small>The single most important factor to consider in using social...</small></li>
</ol></p>
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