Congratulations to Iain Beveridge of All Phase Communications the winner of $1,500 worth of Trigger Event services. Iain’s name was drawn from the over 700 people who registered for this weeks webinar – Trigger Events: The Silver Bullet in Sales – that featured Craig Elias and Frank Filippo and was sponsored by Dow Jones.

I do my best to regularly scour the internet for additional resources on Trigger Events. A little while ago I came across an interesting blog post that mentioned compelling events, by John Gannon an associate at the venture capital firm L. Capital Partners, that I thought would be of interest to the readers of this blog.

Come back next week, as I continue the countdown of the top seven mistakes salespeople make with a perspective on the #2 mistake salespeople make.

Have an EVENTFUL week!

Craig

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The Winner!

Congratulations to Camille Bentkowski who got the most votes for his answer to my question about the #7 mistake sales people make. By getting the most votes for his answer Camille won $1,500 worth of Trigger Event Selling services.

Trigger Event Statistics

Get access to data on the impact that Trigger Events have on buying patterns and sales by participating in Aberdeen’s Trigger Marketing – Timing IS EVERYTHING benchmark study.

Next Week

Next week I will post the #6 mistake that sales people make and provide readers a chance to win $1,500 worth of Trigger Event services by answering a question related to that mistake and getting the most votes for their answer.

Have an eventful week!

Craig

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Update: The link to the recording and the handout for this webinar “Timing: The Silver Bullet in Sales” will be emailed to you when you download the ‘Won Sales Analysis” template and instructions.

Join 1,000+ entrepreneurs, business leaders, and sales & marketing professionals at 10:00AM (Pacific) on September 17^th for a no-charge webinar being hosted by JigSaw. During this 30 minute webinar I will prove that there is a Silver Bullet in sales.

Webinar Details -There is a Silver Bullet in Sales

For years you’ve been told that there is no such thing as a silver bullet in sales.

But there is. It’s called timing – getting in front of the right person at EXACTLY the right time.

When you have the right timing the sale almost happens by itself – No challenges getting to the decision maker, understanding their dissatisfaction, presenting a solution, or closing the sale.

In this 30 minute webinar Craig Elias will show you how events that trigger the buying process – Trigger Events – convert someone who never would have bought from you yesterday, into someone highly likely to become your customer today.

When you leverage Trigger Events to get in front of highly motivated, buyers before your competition you dramatically:

• Increase your close ratios
• Shorten your sales cycles
• Sell at higher prices

This no-charge webinar will show you the secrets of getting to decision makers at EXACTLY the right time by:

1. Identifying what the right timing is
2. Learning how to get the right timing
3. Understanding what to do when you do have the right timing

You’ll also learn:

• The three types of Trigger Events that create highly motivated buyers
• The specific Trigger Events that create highly motivated buyers for what you sell

Register even if you can’t make the live webinar so you receive the recording of the webinar and a chance to win $1,500 worth of my time.

P.S. On September 2^nd the winners of the four tickets for the Art of Sales happening in Calgary on September 25^th – Terry Tudor (1 ticket), Tammy Dowd (1 ticket), and Kae Shoommugum (2 tickets) – were notified by email as were the rest of the over 120 who entered their name in the draw.

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