In the search for resources that provide different perspectives on ‘Trigger Events’ I discovered the the work of R.J. Rummel. In chapter 15 of “Understanding Conflict and War Vol. 1: The Dynamic Psychological Field“, R.J. Rummel does a great job explaining some of the science behind ‘Trigger Events’. See section 15.4 for the details on […]
Pages
- Introduction
- Window of Dissatisfaction
- Trigger Event Selling
- Won Sales Analysis
- Emotional Favorite
- Trigger Event Referrals
- First Call Effectiveness
- Credibility Curve
- Site Map
