Congratulations to the winner of $1,500 worth of Trigger Event services – Laura Waggoner. Laura won when her answer to the question related to The #5 Mistake Sales People Make received the most votes.

Stay tuned next week as I make available $1,500 worth of Trigger Event services to the person with the most votes for their answer a question that is related to The #4 Mistake Sales People make.

Till then, here is another free Trigger Event resource that I have found – the new “Save This Search” feature on LinkedIn. When you do a search and want to be informed when the results change you simply save the search and you’ll be notified via email (weekly or monthly) when the results change. For example: Let’s say you’re trying to get into Hewlett Packard and you want to target VPs, Senior VPs, and Executive VPs who recently got promoted or transferred.

Do a people search on LinkedIn for those currently employed by Hewlett Packard and have the “Vice President” in their title and you’ll get over 1,000 results. Now if you save that search next week you’ll receive an email that contains a list of the Hewlett Packard employees with “Vice President” in their title that recently updated their profile to reflect their new position. This past week there were six people who meet that criteria that changed their profile. Now you have a list of people to call who recently experience a Trigger Event and are more likely to be interested in your product or service.

Call me (+1.403.874.2998 or 866.744.7904) if you want help making LinkedIn’s new “Save This Search” feature work for you or have other free Trigger Event resources you want me to share with the over 3.500 readers of this blog.

Have an EVENTFUL New Years Eve!

Craig

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