The number four mistake sales people make is believing that sales are won based upon on logic – like return on investment (ROI) calculations – not emotion.
The first seller a decision maker contacts, after they experience a Trigger Event that makes them a highly motivated buyer, is five times more likely to win the [...]
Tag Archive for 'emotional-favorite'
The #4 Mistake Sales People Make
13Jan09Congratulations to Bill Morgan of Segula Technologies. He won $1,500 worth of free Trigger Event sales training by having the most votes for his answer to my question related to the #6 mistake sales people make.
Next week I will post the #5 mistake sales people make and award another $1,500 worth of Trigger Event services [...]



