Tag Archive for 'david-court'

McKinsey, Eliot, and the Funnelholic

09Jul09

In case you missed it, McKinsey & Co.’s recent research of 20,000 people, in the three geographical regions, and five major industries, on the customer decision journey identified that Trigger Events are the first step in a making a purchase decision. To learn more take five minutes and watch David Court explain the new [...]