Tag Archive for 'buying-triggers'



The Science of Trigger Events

21Jan08

In the search for resources that provide different perspectives on ‘Trigger Events’ I discovered the the work of R.J. Rummel. In chapter 15 of “Understanding Conflict and War Vol. 1: The Dynamic Psychological Field“, R.J. Rummel does a great job explaining some of the science behind ‘Trigger Events’. See section 15.4 for the [...]

Free ‘trigger event’ sales training

06Dec07

After finally getting the SHiFT blog back up and running last week I had a number of phone calls and emails about two things:

When is your next free teleseminar on Trigger Events
Why does the email I get have links to past events.

1) The next free trigger event sales seminar “Six Ways to Outsell Your Competition” [...]

Back on track…finally!

28Nov07

After spending several weeks trying to make a certain forum system work with Windows Live Writer or ecto I finally gave up and had my technical expert Mark Edwards replace the forum system.
Thanks to Mark I can now use an offline blogging tool to generate blog posts while I am offline, publish them once I [...]

What’s the BIG deal about ‘Trigger Events’

08Oct07

Each week I endeavour to combine my own expertise about trigger events with other ideas, resource, and success stories I learn of. Since this is the first week for almost 800 new readers I will cover the basics about Buying Modes, Trigger Events, the impact of Trigger Events and a share a resource I became [...]

SHiFT … Free training by Jill Konrath of Selling To Big Companies

01Oct07

Welcome to the first notice of SHiFT, a resource for entrepreneurs and sales people leveraging ‘Trigger Events’ to outsell their competition.
To share ideas, resources, and success stories with members of the LinkedIn group SHiFT, I will post them here so you can be automatically notified via feedblitz - http://www.feedblitz.com/f/?Sub=45203.
You can participate in the discussions by:

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