A continuation on the theme of selective perception, how Trigger Events change what we see, and how you can create a Trigger Event that will help you close more sales…
No matter what you sell or who you are selling to, buyers are always in one of three buying modes. Most salespeople are quite familiar with two […]
Tag Archive for 'buying-modes'
In previous posts - Back on Track … Finally! & What’s The Big Deal About Trigger Events - I described how to increase close ratios, shorten sales cycles, and increase margins by getting to buyers when they are in the ‘Window of Dissatisfaction’ and the three types of Trigger Event’s that put buyers into the […]
Each week I endeavour to combine my own expertise about trigger events with other ideas, resource, and success stories I learn of. Since this is the first week for almost 800 new readers I will cover the basics about Buying Modes, Trigger Events, the impact of Trigger Events and a share a resource I became aware […]


