This page contains links to additional resources that can help you harness the ‘Trigger Events that TURN PROSPECTS INTO CUSTOMERS.
LinkedIn Group
Shift Selling has a LinkedIn group dedicated to sharing ideas, resources and success stories among entrepreneurs and sales professionals who capitalize, or want to harness Trigger Events to outsell their competition. You can join the SHiFT group on LinkedIn by visiting the page TriggerEventGroup.com.
Trigger Event Updates
Stay informed of the latest ideas, resources and success stories on how to harness the Trigger Events that TURN PROSPECTS INTO CUSTOMERS.
Jigsaw
“Trigger Event Selling will tell you when to talk to buyers, Jigsaw can tell you which buyers to talk to.”
Jigsaw is an online directory of over 10 million business cards. Each business card in Jigsaw has an email address and a phone number, allowing users to bypass gatekeepers and get directly to decision makers and influencers. As a member of the SHiFT community you get 20 extra contacts when you register using this link.
Articles
Below are links to some of the articles I have written.
Close More Sales By ‘Seeing’ The Window of Dissatisfaction
Have you ever noticed what happens when you buy a new car? Once you buy it, you start noticing lots of the same car on the road. This is called selective perception. Events in our life change what we ’see’. The simple act of reading this article means you can start ’seeing’ one of the powerful concepts in sales – The Window of Dissatisfaction. Read the full article here.
How to Sell More by Being a Buyer’s Emotional Favorite
This is the article that started it all. It’s an article on how to be the sales person a buyer is most likely to buy from. You will find this article at the URL www.shiftselling.com/publicarticles/emotionalfavorite.pdf.
How to be First With Motivated Buyers
Over a coffee, I happened to mention to the editor of Corporate Training Monthly that my expertise helps companies and sales people sell more, sooner, and at a higher price by being first with motivated buyers who recently experienced a trigger event. As a result I was asked to provide an article that would kick off their sales training series. From this request came the article “How to be First with Motivated Buyers”. You will find an updated version of this article at the URL www.shiftselling.com/publicarticles/befirst.pdf.
Is There a Silver Bullet in Sales?
We have all been conditioned to believe there is no such thing as a silver bullet in sales. I can tell you there is. It is called timing: Getting in front of the right buyer at EXACTLY the right time. This article shares how to make timing happen and is only available by request and will be posted soon.
Other
- Blue Ocean Strategies Rene Mauborgne and W. Chan Kim’s work on understanding the difference between competitors and competition.
- Flanking Jerry Vass’ method to build relationships with those who are in the buying mode of Status Quo.
- Lewin’s Force Field Analysis: Kurt Lewin’s work that explains the reasons people will stay with their current supplier and reasons they will change suppliers.
- Won Sales Analysis: A method to replicate your biggest successes by identifying the events and circumstances that led up to you winning the sale
Use this link, to get my contact information, when you:
- Want to request my newest article that answers the question “Is There A Silver Bullet in Sales?”
- Want to learn how to my timing strategies can help you outsell your competition
- Want to publish any of these or my other articles on your site or in a newsletter
- Know of a site or publication I should submit my articles to
Call me (Toll Free +1.866.744.7904 | Direct +1.403.313.0412), at no charge, when you want to understand how these resources apply to outselling your competition by getting to motivated buyers at EXACTLY the right time.
