Archive for the 'Window of Dissatisfaction' Category

Proof There’s A Silver Bullet In Sales

03Sep08

Update: The link to the recording and the handout for this webinar “Timing: The Silver Bullet in Sales” will be emailed to you when you download the ‘Won Sales Analysis” template and instructions.
Join 1,000+ entrepreneurs, business leaders, and sales & marketing professionals at 10:00AM (Pacific) on September 17th for a no-charge webinar being hosted by [...]

Shorten Sales Cycles by Harnessing Trigger Events

07Jul08

Jed (a hypothetical salesperson) keeps getting what sound like positive buying signals with his prospecting calls. Somehow, though, he’s not getting very far.
“People tell me to call back in two months, four months, six months, when they will be looking at this problem” he says, perplexed. “When I call back, I get people telling me [...]

Close More Sales by ‘Seeing’ Differently

27May08

A continuation on the theme of selective perception, how Trigger Events change what we see, and how you can create a Trigger Event that will help you close more sales…
No matter what you sell or who you are selling to, buyers are always in one of three buying modes. Most salespeople are quite familiar with [...]

How to Find the ‘Trigger Events’ For What You Sell

19Feb08

In previous posts – Back on Track … Finally! & What’s The Big Deal About Trigger Events – I described how to increase close ratios, shorten sales cycles, and increase margins by getting to buyers when they are in the ‘Window of Dissatisfaction’ and the three types of Trigger Event’s that put buyers into the [...]