Comments on: #7 Way to Sell More Using Social Media http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/ OUTSELL YOUR COMPETITION by Harnessing 'Trigger Events' to get in front of highly motivated decision makers at EXACTLY the right time Thu, 10 Jun 2010 03:13:51 +0000 hourly 1 http://wordpress.org/?v=3.0 By: #6 Way to Sell More Using Social Media at SHiFT! – TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/comment-page-1/#comment-1162 #6 Way to Sell More Using Social Media at SHiFT! – TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events Tue, 06 Oct 2009 12:44:49 +0000 http://www.shiftselling.com/?p=1108#comment-1162 [...] Way to Sell More Using Social Media 06Oct09 In last month’s post on the #7 Way to Sell More by Using Social Media I talked about the importance validating that your social marketing efforts are reaching your [...] [...] Way to Sell More Using Social Media 06Oct09 In last month’s post on the #7 Way to Sell More by Using Social Media I talked about the importance validating that your social marketing efforts are reaching your [...]

]]> By: MsDeebo http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/comment-page-1/#comment-1159 MsDeebo Tue, 29 Sep 2009 19:20:56 +0000 http://www.shiftselling.com/?p=1108#comment-1159 I really like your winning comments. I see so many promoting themselves or retweeting someone and still missing the meaing of selling. Sell what your customer needs and until you sell their needs; meet their needs. I really like your winning comments. I see so many promoting themselves or retweeting someone and still missing the meaing of selling. Sell what your customer needs and until you sell their needs; meet their needs.

]]> By: Two Ways to Sell More by Using Facebook at SHiFT! – TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/comment-page-1/#comment-1158 Two Ways to Sell More by Using Facebook at SHiFT! – TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events Tue, 29 Sep 2009 16:29:13 +0000 http://www.shiftselling.com/?p=1108#comment-1158 [...] About Us The Blog The Book Pricing Contact us « #7 Way to Sell More Using Social Media [...] [...] About Us The Blog The Book Pricing Contact us « #7 Way to Sell More Using Social Media [...]

]]> By: Jos Willard http://www.shiftselling.com/2009/09/22/number-7-way-to-sell-more-using-social-media/comment-page-1/#comment-1143 Jos Willard Tue, 22 Sep 2009 16:58:05 +0000 http://www.shiftselling.com/?p=1108#comment-1143 Here's the thing with Facebook and Trigger Event Selling, as I see it. It's less important to get word out about yourself on Facebook as it is to collect friends and fans. Why? Because your friends on Facebook will tell you when they've had a Trigger Event! Watch the status updates of your Friends (I'm not sure if it works for Fans or not). Trigger Events usually result in a status update in relatively short order (Twitter works for this as well, to a certain extent). If one of your friends posts (or tweets, etc.) a status change that indicates a trigger event, jump on the phone/email, and get in there! At that point you're not a sales person, you're a friend trying to help solve a problem. Even if this friend isn't someone you've managed to build a strong relationship with yet, you can post a reply to their status update that brings you to mind, and reminds them that "oh, yeah, that person might know how to help me out." And they also know you're paying attention to them, not just calling every few weeks/months to "keep the relationship warm." My personal feelings on social media is that too many people are focusing on "getting their message out there," and not enough are listening to everyone else's messages. And after all, isn't selling about listening to the client's needs and then meeting them (or exceeding them)? Here’s the thing with Facebook and Trigger Event Selling, as I see it. It’s less important to get word out about yourself on Facebook as it is to collect friends and fans. Why?

Because your friends on Facebook will tell you when they’ve had a Trigger Event! Watch the status updates of your Friends (I’m not sure if it works for Fans or not). Trigger Events usually result in a status update in relatively short order (Twitter works for this as well, to a certain extent).

If one of your friends posts (or tweets, etc.) a status change that indicates a trigger event, jump on the phone/email, and get in there! At that point you’re not a sales person, you’re a friend trying to help solve a problem.

Even if this friend isn’t someone you’ve managed to build a strong relationship with yet, you can post a reply to their status update that brings you to mind, and reminds them that “oh, yeah, that person might know how to help me out.” And they also know you’re paying attention to them, not just calling every few weeks/months to “keep the relationship warm.”

My personal feelings on social media is that too many people are focusing on “getting their message out there,” and not enough are listening to everyone else’s messages. And after all, isn’t selling about listening to the client’s needs and then meeting them (or exceeding them)?

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