Comments on: Trigger Events And Selective Perception http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/ OUTSELL YOUR COMPETITION by Harnessing 'Trigger Events' to get in front of highly motivated decision makers at EXACTLY the right time Tue, 02 Mar 2010 17:19:36 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: bob marvin http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/comment-page-1/#comment-877 bob marvin Mon, 26 Jan 2009 18:00:54 +0000 http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/#comment-877 This idea goes hand in hand with the power of positive thinking. Once you begin to let the world know of your goals,ambitions...whatever...doors of opportunity almost magically begin to open for you! This idea goes hand in hand with the power of positive thinking. Once you begin to let the world know of your goals,ambitions…whatever…doors of opportunity almost magically begin to open for you!

]]> By: A Coffey http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/comment-page-1/#comment-871 A Coffey Tue, 20 Jan 2009 18:26:01 +0000 http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/#comment-871 Informative post again. At least my "perception" of it, is. ;-) Brings up an entirely different thought, also: Are marketers behaving ethically when they uses such mechanisms to influence people? Informative post again. At least my “perception” of it, is. ;-) Brings up an entirely different thought, also: Are marketers behaving ethically when they uses such mechanisms to influence people?

]]> By: D.P. Delellis http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/comment-page-1/#comment-626 D.P. Delellis Thu, 20 Nov 2008 06:35:00 +0000 http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/#comment-626 Yes Indeed , I think it's because is that along with our certain frame of mind comes along it's own set of filters distinct to it. For example you just shopped , found and bought your own PC so your perception and mental filters are attuned to all pc based products. Which before you were ever having intentions of buying one your would barely notice them. A good trigger could be food , it's a basic need so the trigger is almost constant. All that's left now it to make your food niche more interesting and distinct from the rest. Yes Indeed , I think it’s because is that along with our certain frame of mind comes along it’s own set of filters distinct to it.

For example you just shopped , found and bought your own PC so your perception and mental filters are attuned to all pc based products. Which before you were ever having intentions of buying one your would barely notice them.

A good trigger could be food , it’s a basic need so the trigger is almost constant. All that’s left now it to make your food niche more interesting and distinct from the rest.

]]> By: First time Fathers http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/comment-page-1/#comment-560 First time Fathers Sun, 12 Oct 2008 15:15:08 +0000 http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/#comment-560 I also notice the same situation. I believe it is because we are related on a particular situation and we are interested about it. I think all people experience this kind of situation. I also notice the same situation. I believe it is because we are related on a particular situation and we are interested about it. I think all people experience this kind of situation.

]]> By: Marketing Ideas http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/comment-page-1/#comment-495 Marketing Ideas Fri, 26 Sep 2008 19:25:40 +0000 http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/#comment-495 I know exactly what you mean. When I started looking for a new car and settled on a Jeep. Then all I saw were Jeeps everywhere. I think you touch on a huge topic here shooting for the target event (on pun intended). I would say I found my idea for the day to think about, thanks. I know exactly what you mean. When I started looking for a new car and settled on a Jeep. Then all I saw were Jeeps everywhere. I think you touch on a huge topic here shooting for the target event (on pun intended). I would say I found my idea for the day to think about, thanks.

]]> By: Close more sales by ’seeing’ differently at SHiFT! - Outsell Your Competition By Leveraging Trigger Events http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/comment-page-1/#comment-196 Close more sales by ’seeing’ differently at SHiFT! - Outsell Your Competition By Leveraging Trigger Events Thu, 26 Jun 2008 13:43:34 +0000 http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/#comment-196 [...] Us Testimonials The Book Forums Resources Contact Us « trigger events and selective perception no-charge company data … [...] [...] Us Testimonials The Book Forums Resources Contact Us « trigger events and selective perception no-charge company data … [...]

]]> By: The Entrepreneurial Salesman » Time for Selling by First Border http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/comment-page-1/#comment-188 The Entrepreneurial Salesman » Time for Selling by First Border Mon, 16 Jun 2008 15:58:08 +0000 http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/#comment-188 [...] readers about metrics… number of calls to leads and how to improve the ratio. While Craig, the Trigger Event Selling evangelist is talking about how to close more sales by seeing things differently – the Window of [...] [...] readers about metrics… number of calls to leads and how to improve the ratio. While Craig, the Trigger Event Selling evangelist is talking about how to close more sales by seeing things differently – the Window of [...]

]]> By: Triggers, Needs, and Selective Perception | Complex Discovery http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/comment-page-1/#comment-168 Triggers, Needs, and Selective Perception | Complex Discovery Tue, 27 May 2008 13:04:46 +0000 http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/#comment-168 [...] from complete article by Craig [...] [...] from complete article by Craig [...]

]]> By: ianbrodie http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/comment-page-1/#comment-167 ianbrodie Sun, 25 May 2008 23:38:42 +0000 http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/#comment-167 Tim, I really like the concept of trigger events. I was just working recently with a firm of consulting surveyors whose business was largely driven by legislation changes and local government re-organisations. We helped create a better "grapevine" system for keeping them in touch with these moves and using this intelligence on key triggers to drive their sales approach. What are your thoughts though for businesses where the trigger events that drive customer demand are not so visible to the outside world? Drops in pofitability or personnel changes for example. They often become visible outside a company - but usually a long time after something has been started to address the issue. Best Regards Ian Tim,

I really like the concept of trigger events. I was just working recently with a firm of consulting surveyors whose business was largely driven by legislation changes and local government re-organisations. We helped create a better “grapevine” system for keeping them in touch with these moves and using this intelligence on key triggers to drive their sales approach.

What are your thoughts though for businesses where the trigger events that drive customer demand are not so visible to the outside world? Drops in pofitability or personnel changes for example. They often become visible outside a company – but usually a long time after something has been started to address the issue.

Best Regards

Ian

]]> By: Why Targeting Selective Perception Captures Immediate Attention | Copyblogger http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/comment-page-1/#comment-166 Why Targeting Selective Perception Captures Immediate Attention | Copyblogger Sun, 25 May 2008 15:37:13 +0000 http://www.shiftselling.com/2008/04/29/trigger-events-and-selective-perception/#comment-166 [...] Selective perception is what makes consumers process stimuli most relevant to their needs and evaluation. And we each do this continually in a process called perceptual vigilance. [...] [...] Selective perception is what makes consumers process stimuli most relevant to their needs and evaluation. And we each do this continually in a process called perceptual vigilance. [...]

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