Comments on: How to Find the ‘Trigger Events’ For What You Sell http://www.shiftselling.com/2008/02/19/how-to-find-the-trigger-events-for-what-you-sell/ Shifting the fundamental economics of selling by leveraging 'Trigger Events' Mon, 08 Sep 2008 12:45:50 +0000 http://wordpress.org/?v=2.6.1 By: Skip Anderson http://www.shiftselling.com/2008/02/19/how-to-find-the-trigger-events-for-what-you-sell/#comment-164 Skip Anderson Thu, 22 May 2008 11:47:58 +0000 http://www.shiftselling.com/2008/02/19/how-to-find-the-trigger-events-for-what-you-sell/#comment-164 Craig, I really like your "Won Sales Analysis" tool. This type of analysis can really help bring clarity to your strengths in your market. When I was a sales manager, I would often ask my salespeople why this or that client purchased. Often, their answer would be nebulous or unclear. In coaching sessions, I would press this issue so that we could identify the exact reason why customers bought. Craig, I really like your “Won Sales Analysis” tool. This type of analysis can really help bring clarity to your strengths in your market.

When I was a sales manager, I would often ask my salespeople why this or that client purchased. Often, their answer would be nebulous or unclear. In coaching sessions, I would press this issue so that we could identify the exact reason why customers bought.

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