Comments on: The Science of Trigger Events http://www.shiftselling.com/2008/01/21/the-science-of-trigger-events/ OUTSELL YOUR COMPETITION by Harnessing 'Trigger Events' to get in front of the right person at EXACTLY the right time Fri, 21 Nov 2008 04:21:35 +0000 http://wordpress.org/?v=2.6.1 By: karlgoldfield http://www.shiftselling.com/2008/01/21/the-science-of-trigger-events/#comment-183 karlgoldfield Thu, 05 Jun 2008 04:42:25 +0000 http://www.shiftselling.com/2008/01/21/the-science-of-trigger-events/#comment-183 This is a great lesson on our natural instincts. How often have sales teams studied why they lost something? Who cares, I would much rather know how I won something and do it again. Craig I agree wholeheartedly. This is a great lesson on our natural instincts. How often have sales teams studied why they lost something? Who cares, I would much rather know how I won something and do it again. Craig I agree wholeheartedly.

]]> By: Skip Anderson http://www.shiftselling.com/2008/01/21/the-science-of-trigger-events/#comment-170 Skip Anderson Wed, 28 May 2008 12:05:49 +0000 http://www.shiftselling.com/2008/01/21/the-science-of-trigger-events/#comment-170 Craig and earroyo: I really enjoy books that, at first look, don't have anything to do with business, but then after reading them you can see how the content might apply in a business application. I'm not familiar with the Rummel book or the Cialdini book, so I'm going to put them both on my "to read" list. Thanks for the tips. Craig and earroyo:

I really enjoy books that, at first look, don’t have anything to do with business, but then after reading them you can see how the content might apply in a business application. I’m not familiar with the Rummel book or the Cialdini book, so I’m going to put them both on my “to read” list. Thanks for the tips.

]]> By: earroyo http://www.shiftselling.com/2008/01/21/the-science-of-trigger-events/#comment-101 earroyo Tue, 22 Jan 2008 14:59:57 +0000 http://www.shiftselling.com/2008/01/21/the-science-of-trigger-events/#comment-101 Another valuable tool that discusses about this is Robert B. Cialdini PhD (http://en.wikipedia.org/wiki/Robert_Cialdini) in a book he has called Influence Science and Practice. If you identify a moment of insatisfaction and combine it with all the elements discussed in this superb book, you can score in most of the cases. As most people will react to one or more of the conditions discussed by Cialdini. Another valuable tool that discusses about this is Robert B. Cialdini PhD (http://en.wikipedia.org/wiki/Robert_Cialdini) in a book he has called Influence Science and Practice.

If you identify a moment of insatisfaction and combine it with all the elements discussed in this superb book, you can score in most of the cases. As most people will react to one or more of the conditions discussed by Cialdini.

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