SHiFT! – TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events

Tuesday September 14^th is the third in a series of three no-charge webinars: 5 Ways to Accelerate Sales by Leveraging Industry Trigger Events.

The webinar is being held from 10-11AM Pacific (1-2PM Eastern) and you can register at www.TriggerWebinar.com

If you missed either of the previous webinars, get access to the recordings here:

• 3 Ways to Exploit Untapped Opportunities by using Executive Trigger Events
• 4 Ways to Win More Deals by Using Company Based Trigger Events

Next Tuesday I will start my countdown of the top seven sales 2.0 tools. Please contact me by phone (North America: 866.744.7904 | International +1.403.874.2998), Skype (Craig.Elias), email (Craig.Elias@ShiftSelling.com) or this contact form, if you know of some tools you think should be considered.

Have an eventful week!

Craig

Here are the names of the lucky winners of the eight tickets to The Art of Marketing – coming to Calgary on Monday June 14^th:

• Volker Mendritzki
• Kashif Choudhry
• Chuck Warnica
• Nora Bouz
• Kae Shummoogum
• Berta Gomez

I took the names of all those who entered and created a random number generator, in Excel, to come up with the six winners above.

I then created a second random number generator to choose two of the six people from the list above as winners of a pair of tickets. The winners of  a pair of tickets were Volker Mendritzki and Kae Shummoogum. Everyone else won a single ticket.

Winners can contact me by phone (+1.403.874.2998), Skype (Craig.Elias), email (Craig.Elias@ShiftSelling.com) or by using the contact form found at http://ShiftSelling.com/Contact

So that’s eight tickets I’ve given away but I have one extra pair. Thursday morning I will send out a message via Twitter (CraigElias is my Twitter name) saying that I have two more tickets to give away and the first two people to phone my cell phone (+1.403.874.2998) and mention my favorite two words that are in that tweet will win those tickets.

If you don’t win it’s well worth the money to attend. Save $50 off the ticket price by registering here,

Here is a list of the speakers and a brief bio on each of them:

Chip Heath — Strat­egy and Communications
Chip Heath is the Thrive Foun­da­tion of Youth Pro­fes­sor of Orga­ni­za­tional Behav­ior in the Grad­u­ate School of Busi­ness at Stan­ford Uni­ver­sity. He is the co-author of the New York Times best­seller book Made to Stick: Why Some Ideas Sur­vive and Oth­ers Die. Chip’s lat­est book, Switch: How to Change Things When Change Is Hard, writ­ten with his brother Dan, was released in Feb­ru­ary 2010 and is already a NY Times and Wall Street Jour­nal best seller.

Sally Hogshead — Per­sua­sion and Influence
Nine sec­onds. That’s the length of the aver­age atten­tion span today. Just nine sec­onds! Peo­ple become dis­tracted by the next prod­uct, the next ad, the next option. How can you pos­si­bly hold your cus­tomers’ inter­est long enough shape their opin­ion? How can you break through the clut­ter to nail your next sales call, or moti­vate your inter­nal team? For that mat­ter, how can you influ­ence any decisions?

Sir Ken Robin­son — Inno­va­tion and Cre­ativ­ity
Last month I fea­tured Sir Ken’s inspir­ing TED Talk in the blog. Sir Ken Robin­son, PhD is an inter­na­tion­ally rec­og­nized leader in the devel­op­ment of cre­ativ­ity, inno­va­tion and human resources. He has worked with gov­ern­ments in Europe, Asia and the USA, with inter­na­tional agen­cies, For­tune 500 com­pa­nies, and some of the world’s lead­ing cul­tural orga­ni­za­tions. In 1998, he led a national com­mis­sion on cre­ativ­ity, edu­ca­tion and the econ­omy for the UK Gov­ern­ment. ‘All Our Futures: Cre­ativ­ity, Cul­ture and Edu­ca­tion’ (The Robin­son Report) was pub­lished to wide acclaim in 1999.

Mitch Joel — Dig­i­tal Mar­ket­ing and Social Media
When Google wanted to explain online mar­ket­ing to the top brands in the world, they brought Mitch Joel to the Google­plex in Moun­tain View, Cal­i­for­nia. Mar­ket­ing Mag­a­zine dubbed him the “Rock Star of Dig­i­tal Mar­ket­ing” and called him, “one of North America’s lead­ing dig­i­tal vision­ar­ies.” In 2006 he was named one of the most influ­en­tial author­i­ties on Blog Mar­ket­ing in the world. Mitch Joel is Pres­i­dent of Twist Image — Canada’s best Dig­i­tal Mar­ket­ing and Com­mu­ni­ca­tions agency (Mar­ket­ing Magazine).

Gary Vayn­er­chuk — Per­sonal Brand­ing in the New Media Land­scape
Online mar­ket­ing trail­blazer Gary Vayn­er­chuk is a 33-year-old entre­pre­neur whose dual iden­tity as both busi­ness guru and wine guy has made him known as the “Social Media Som­me­lier.” A self-trained wine expert, he rev­o­lu­tion­ized the wine indus­try with his video blog, Wine Library TV (affec­tion­ately known as The Thun­der Show), and grew his fam­ily wine busi­ness from $4 mil­lion to $60 mil­lion in five years. What raised Vaynerchuk’s noto­ri­ety even more than his busi­ness acu­men was his fore­sight com­bined with his pio­neer­ing, multi-faceted approach to per­sonal brand­ing and business.

Max Len­der­man — Brand­ing and Expe­ri­en­tial Mar­ket­ing
Max Len­der­man is Exec­u­tive Cre­ative Direc­tor at GMR Mar­ket­ing, the largest expe­ri­en­tial mar­ket­ing com­pany in North Amer­ica, where his work has won numer­ous indus­try recog­ni­tions, the lat­est includ­ing the 2009 Effie Award and the 2007, 2008 and 2009 Ex Awards. He pre­vi­ously founded and ran Gear­w­erx Expe­ri­en­tial Mar­ket­ing, Canada’s pre­mière expe­ri­en­tial mar­ket­ing agency, with offices in Mon­tréal and Toronto.

Have an EVENTFUL week!

Craig